Social Media Head

Keka Inc.; Bhopal; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Toprankers is seeking a seasoned Social Media Head to lead our digital voice across platforms, align content with brand goals, and accelerate audience growth. You will shape strategy, manage a creative team, and collaborate with marketing to drive campaigns that amplify Toprankers and its brands.

In this role, you will stay ahead of trends, optimize content performance through analytics, and mentor designers and editors to deliver compelling reels, posts, and campaigns that engage students on

Qualifications

• 5+ years of experience in social media, digital marketing, or content marketing.
• Proven experience managing social media for a brand or organization.
• Strong understanding of Instagram, YouTube, LinkedIn, and other major platforms.
• Excellent understanding of content trends, analytics, and audience growth.
• Strong communication, creativity, leadership, and execution skills.
• Experience managing a team is preferred.
• EdTech experience will be an added advantage.

Responsibilities

• Develop and execute social media strategies across major platforms.
• Build platform-specific plans to boost reach and engagement.
• Lead monthly content calendars and content creation (reels, posts, stories).
• Align content with brand voice, audience needs, and business goals.
• Drive organic growth, engagement, and audience acquisition.
• Monitor analytics, trends, and competitor activity to optimize content.
• Manage and mentor the social media and content team.
• Coordinate with designers, video editors, and marketing.

Skills

Social media strategy

Team leadership

Content planning

Audience growth

Analytics

Influencer collaboration

EdTech familiarity

Job description

Toprankers is a leading EdTech company empowering students across Law, Judiciary, Management, Design, and other competitive exam domains through expert-led learning, mentorship, and a technology-driven ecosystem.

Role Overview

We are looking for an experienced and creative Social Media Head to lead our social media strategy and strengthen the digital presence of Toprankers and its brands.

The ideal candidate should have strong experience in social media strategy, content planning, audience growth, and team management, with a strong understanding of digital trends.

Key Responsibilities

• Develop and execute social media strategies across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.
• Build platform-specific strategies to increase reach, engagement, and brand visibility.
• Stay updated with social media trends, formats, and algorithms.

2. Content Planning & Execution

• Lead monthly/weekly content calendars across brands and platforms.
• Oversee content creation including reels, posts, stories, campaigns, and other social formats.
• Ensure content is aligned with brand voice, audience needs, and business goals.

3. Growth & Performance

• Drive organic growth, engagement, reach, and audience acquisition.
• Monitor social media analytics and identify opportunities for improvement.
• Track competitors and emerging trends to improve content performance.

4. Team Management

• Lead and mentor the social media and content team.
• Set goals, review performance, and ensure timely execution of content plans.
• Coordinate with designers, video editors, content, marketing, and other teams.

5. Campaigns & Brand Building

• Plan and execute social media campaigns, launches, and trending initiatives.
• Strengthen Toprankers’ brand presence across key digital platforms.
• Collaborate with influencers, creators, and relevant partners when required.

6. Reporting & Optimization

• Prepare regular social media performance reports.
• Track key metrics such as reach, engagement, followers, views, and conversions.
• Use insights and data to continuously optimize the social media strategy.

Required Qualifications & Skills

• 5+ years of experience in social media, digital marketing, or content marketing.
• Proven experience in managing social media for a brand or organization.
• Strong understanding of Instagram, YouTube, LinkedIn, and other major platforms.
• Excellent understanding of content trends, analytics, and audience growth.
• Strong communication, creativity, leadership, and execution skills.
• Experience managing a team is preferred.
• EdTech experience will be an added advantage.

Key Performance Indicators (KPIs)

• Organic reach and audience growth.
• Engagement and content performance.
• Follower/subscriber growth across platforms.
• Successful execution of campaigns and content calendars.
• Brand visibility and social media presence.
• Team productivity and timely content execution.