Manager - Social Media

Uberlife Consulting; Hyderabad; Sur place; INR 1 500 000 - 3 000 000; Plein temps

Résumé du poste

Uberlife Consulting is seeking a seasoned Social Media Manager to lead strategy, content creation, and community engagement across YouTube, LinkedIn, Instagram, and more. You will own channel roadmaps, coordinate with agencies, and drive brand growth among educators, professionals, and partners.

You will monitor mentions, manage ORM, and report on sentiment and engagement, while aligning content with admissions cycles and program launches. Remote options are not specified for this role.

Qualifications

• 5–10 years of experience in social media marketing within EdTech, higher education, professional services, or e-commerce.

Responsabilités

• Develop and execute social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms.
• Own channel growth roadmaps including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals
• Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns
• Monitor brand mentions, comments, and conversations; respond promptly and professionally to queries and feedback
• Grow subscriber and follower base organically with a focus on working professionals and decision-makers
• Collaborate with agency partners and freelancers; ensure content meets brand standards before publishing
• Track and report on sentiment trends and brand health metrics periodically
• Track and report on key social media metrics and coordinate with performance marketing teams

Connaissances

Social media marketing

Brand growth

Agency management

Stakeholder management

Description du poste

Role & responsibilities

Social Media Strategy & Channel Ownership:

• Develop and execute social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms


• Own channel-wise growth roadmaps including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals


• Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns Benchmark social presence against key competitors and EdTech platforms; identify gaps and opportunities for differentiated positioning

Content Creation & Publishing:

• Create and curate high-quality content tailored to each platform long-form LinkedIn thought leadership, Instagram Reels and carousels, YouTube Shorts, Facebook community posts


• Brief and manage agency partners and freelance creators; review and approve all content before publishing to ensure brand consistency and quality


• Develop content themes aligned with Institution of Eminence' brand positioning academic credibility, career impact, and working professional community


• Drive storytelling through student testimonials, faculty spotlights, alumni achievements, and programme explainers Online Reputation

Management (ORM):

• Monitor brand mentions, comments, and conversations across social platforms, Reddit, Quora, and review sites; respond promptly and professionally to queries and feedback


• Develop and implement a proactive ORM strategy to build a positive brand perception among prospective students, corporate partners, and alumni


• Escalate and coordinate resolution of negative sentiment with relevant internal teams; maintain response SLA discipline across all channels


• Track and report on sentiment trends and brand health metrics periodically Community Building & Engagement:


• Grow subscriber and follower base organically across platforms with a focus on quality engagement from working professionals and decision-makers


• Build and nurture a thriving alumni and learner community on social platforms; drive participation in events, milestones, and campaigns


• Identify and engage with relevant influencers, industry voices, and alumni advocates to amplify reach and credibility Performance &

Reporting:

• Track and report on key social media metrics reach, engagement rate, follower growth, website traffic from social, and lead contribution on a weekly and monthly basis


• Leverage native platform analytics and tools to derive insights and continuously optimize content performance


• Collaborate with the performance marketing team to ensure alignment between organic and paid social strategies

Preferred candidate profile

• Any graduation, with 5–10 years of experience in social media marketing within EdTech, higher education, professional services, or e-commerce.


• Demonstrated track record of growing brand presence and engagement on LinkedIn, YouTube, and Instagram. Experience managing agencies and working in a fast-paced, multi-stakeholder environment.