Manager Social Media

Birla Institute Of Technology And Science; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Birla Institute Of Technology And Science is seeking a seasoned Social Media lead to develop and execute strategy across YouTube, LinkedIn, Instagram, and other platforms. You will own channel roadmaps, calendar alignment with admissions cycles, and brand campaigns, while benchmarking against competitors to differentiate WILP in the EdTech space.

You will manage content creation, brief agencies, drive storytelling through testimonials and alumni highlights, monitor ORM, and build a thriving

Qualifications

• MBA preferred, with 5–10 years in social media marketing within EdTech, higher education, or related sectors.
• Proven ability to grow brand presence on LinkedIn, YouTube, and Instagram.
• Experience managing agencies in a fast-paced, multi-stakeholder environment.

Responsibilities

• Develop and execute social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms.
• Own channel growth roadmaps including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals.
• Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns.
• Benchmark WILP's social presence against key competitors and EdTech platforms; identify gaps and opportunities for differentiated positioning.
• Create and curate high-quality content tailored to each platform long-form LinkedIn thought leadership, Instagram Reels and carousels, YouTube Shorts, Facebook community posts.
• Brief and manage agency partners and freelance creators; review and approve all content before publishing to ensure brand consistency and quality.
• Develop content themes aligned with BITS Pilani's 'Institution of Eminence' brand positioning academic credibility, career impact, and working professional community.
• Drive storytelling through student testimonials, faculty spotlights, alumni achievements, and programme explainers.
• Monitor brand mentions, comments, and conversations across social platforms; respond promptly and professionally to queries and feedback.
• Develop and implement a proactive ORM strategy to build a positive brand perception among prospective students, corporate partners, and alumni.
• Escalate and coordinate resolution of negative sentiment with relevant internal teams; maintain response SLA discipline across all channels.
• Track and report on sentiment trends and brand health metrics periodically.
• Grow WILP's subscriber and follower base organically across platforms with a focus on quality engagement from working professionals and decision-makers.
• Build and nurture a thriving alumni and learner community on social platforms; drive participation in WILP events, milestones, and campaigns.
• Identify and engage with relevant influencers, industry voices, and alumni advocates to amplify reach and credibility.
• Track and report on key social media metrics reach, engagement rate, follower growth, website traffic from social, and lead contribution on a weekly and monthly basis.
• Leverage native platform analytics and tools to derive insights and continuously optimize content performance.
• Collaborate with the performance marketing team to ensure alignment between organic and paid social strategies.

Skills

Social media strategy

Channel ownership

Content creation

ORM

Community engagement

Performance reporting

Agency management

Analytics

Education

MBA preferred

Job description

Role & responsibilities :

Social Media Strategy & Channel Ownership:

• Develop and execute BITS Pilani WILP's social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms
• Own channel-wise growth roadmaps including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals
• Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns
• Benchmark WILP's social presence against key competitors and EdTech platforms; identify gaps and opportunities for differentiated positioning

Content Creation & Publishing:

• Create and curate high-quality content tailored to each platform long-form LinkedIn thought leadership, Instagram Reels and carousels, YouTube Shorts, Facebook community posts
• Brief and manage agency partners and freelance creators; review and approve all content before publishing to ensure brand consistency and quality
• Develop content themes aligned with BITS Pilani's 'Institution of Eminence' brand positioning academic credibility, career impact, and working professional community
• Drive storytelling through student testimonials, faculty spotlights, alumni achievements, and programme explainers

Online Reputation Management (ORM):

• Monitor brand mentions, comments, and conversations across social platforms, Reddit, Quora, and review sites; respond promptly and professionally to queries and feedback
• Develop and implement a proactive ORM strategy to build a positive brand perception among prospective students, corporate partners, and alumni
• Escalate and coordinate resolution of negative sentiment with relevant internal teams; maintain response SLA discipline across all channels
• Track and report on sentiment trends and brand health metrics periodically

Community Building & Engagement:

• Grow WILP's subscriber and follower base organically across platforms with a focus on quality engagement from working professionals and decision-makers
• Build and nurture a thriving alumni and learner community on social platforms; drive participation in WILP events, milestones, and campaigns
• Identify and engage with relevant influencers, industry voices, and alumni advocates to amplify reach and credibility

Performance & Reporting:

• Track and report on key social media metrics reach, engagement rate, follower growth, website traffic from social, and lead contribution on a weekly and monthly basis
• Leverage native platform analytics and tools to derive insights and continuously optimize content performance
• Collaborate with the performance marketing team to ensure alignment between organic and paid social strategies

Qualification and Personal Profile :

.MBA preferred, with 5-10 years of experience in social media marketing within EdTech, higher education, professional services, or e-commerce.

• Demonstrated track record of growing brand presence and engagement on LinkedIn, YouTube, and Instagram. Experience managing agencies and working in a fast-paced, multi-stakeholder environment.

Other Skill and Ability Requirements :

• Platform Expertise: Deep hands-on knowledge of LinkedIn, YouTube, Instagram, and Meta platforms content formats, algorithm dynamics, and growth levers
• Content Sensibility: Strong creative judgment with the ability to develop and evaluate content that is on-brand, platform-native, and audience-relevant
• ORM Capability: Experience managing online reputation across social and review platforms; composed, professional, and solution-oriented in public interactions
• Agency Management: Proven ability to brief, manage, and hold external agencies accountable for quality and performance
• Analytics & Reporting: Proficiency with native social analytics tools and ability to translate data into actionable insights
• Brand Awareness: Understanding of institutional brand tone ability to distinguish between an academic institution's voice and a typical EdTech brand
• Communication Skills: Excellent written communication skills; ability to write crisp, engaging copy adapted to different platforms and audiences.
• Candidates based in or willing to relocate to Hyderabad are preferred.