Social Media Content Marketer - Gyan TV

Lokal App; Bengaluru; On-site; INR 500,000 - 900,000; Full time

Job summary

Lokal App, including GyanTV, seeks a Social Media Content Marketer to own the brand’s social presence, grow audiences, and drive app installs and subscriptions. You’ll translate educational topics into compelling campaigns and collaborate with writers, editors, designers, and marketing teams.

You’ll need a growth mindset, trend awareness, and solid analytics skills to optimize formats and campaigns across platforms such as Instagram, YouTube, and more.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or related field.
• 1–4 years of experience in social media management, content marketing, digital media, or related role.
• Strong understanding of Instagram, YouTube, Reels, Shorts, viral formats, trends, and audience behaviour.
• Strong writing skills with ability to create effective hooks, captions, headlines, and CTAs.
• Experience creating or managing short-form social media content.
• Comfortable with social media analytics and performance metrics.
• Hands-on experience with tools such as Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools.
• Basic understanding of CapCut, Adobe Premiere Pro, or similar video editing tools is preferred.
• Experience working with education, edtech, media, creator, content, app, or consumer internet brands is an advantage.
• Strong creative judgment, communication, organization, and growth ownership mindset.

Responsibilities

• Develop and execute social media strategies across Instagram, YouTube, Facebook, LinkedIn, X, and other relevant platforms.
• Create and manage weekly and monthly content calendars based on trends, campaigns, audience interests, and business goals.
• Convert educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content.
• Create strong hooks, captions, headlines, CTAs, and social copy to drive views, engagement, shares, app installs, and subscriptions.
• Identify and leverage trends, viral formats, topics, audio, and content opportunities relevant to GyanTV.
• Work closely with writers, editors, designers, creators, and marketing teams to execute social media content.
• Plan and manage social media campaigns for content launches, app promotions, courses, offers, and brand initiatives.
• Monitor audience comments, messages, feedback, and conversations to build an engaged community.
• Track and analyze reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions.
• Conduct competitor and content research to identify new formats, trends, and growth opportunities.
• Use performance insights to optimize content formats, topics, posting strategies, and campaigns.
• Work with the Performance Marketing and Content teams to develop strong organic and paid creative concepts.

Skills

Social media strategy

Content creation

Trend analysis

Engaging copywriting

Analytics

Education

Bachelor’s degree in Marketing/Communications/Media/Journalism/Business

Tools

Meta Business Suite

YouTube Studio

Canva

Google Sheets

CapCut

Premiere Pro

Job description

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

About GyanTV

GyanTV is an edutainment platform that makes knowledge engaging, practical, and accessible through high-quality videos and digital content. Our mission is to help people learn useful skills, understand the world better, grow in their careers, and improve their lives—through content that is simple, interesting, and easy to consume.

We are looking for a creative, trend-aware, and growth-focused Social Media Content Marketer who can build GyanTV’s presence across social media platforms, create engaging content strategies, and turn educational content into high-performing, shareable content.

Role Overview

We’re looking for a Social Media Content Marketer to own GyanTV’s social media presence and drive reach, engagement, audience growth, app installs, and subscriptions.

The role requires a growth-focused mindset, strong understanding of social media trends, audience behaviour, storytelling, content formats, and performance analytics, with the ability to turn educational content into engaging and shareable social content.

Key Responsibilities

• Develop and execute social media strategies across Instagram, YouTube, Facebook, LinkedIn, X, and other relevant platforms.
• Create and manage weekly and monthly content calendars based on trends, campaigns, audience interests, and business goals.
• Convert educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content.
• Create strong hooks, captions, headlines, CTAs, and social copy to drive views, engagement, shares, app installs, and subscriptions.
• Identify and leverage trends, viral formats, topics, audio, and content opportunities relevant to GyanTV.
• Work closely with writers, editors, designers, creators, and marketing teams to execute social media content.
• Plan and manage social media campaigns for content launches, app promotions, courses, offers, and brand initiatives.
• Monitor audience comments, messages, feedback, and conversations to build an engaged community.
• Track and analyze reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions.
• Conduct competitor and content research to identify new formats, trends, and growth opportunities.
• Use performance insights to optimize content formats, topics, posting strategies, and campaigns.
• Work with the Performance Marketing and Content teams to develop strong organic and paid creative concepts.

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory.
• 1–4 years of experience in social media management, content marketing, digital media, or a related role.
• Strong understanding of Instagram, YouTube, Reels, Shorts, viral formats, trends, and audience behaviour.
• Strong writing skills with the ability to create effective hooks, captions, headlines, and CTAs.
• Experience creating or managing short-form social media content.
• Comfortable with social media analytics and performance metrics.
• Hands-on experience with tools such as Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools.
• Basic understanding of CapCut, Adobe Premiere Pro, or similar video editing tools is preferred.
• Experience working with education, edtech, media, creator, content, app, or consumer internet brands is an advantage.
• Strong creative judgment, communication, organization, and growth ownership mindset.