Social Media Manager

Eloelo; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Eloelo Group is seeking a Social Media Manager to own day-to-day social media presence and contribute to overall strategy across Eloelo, Story TV, Master, Voxy, and Connecto. You will work with Marketing, Content, Creative, Product and Brand teams to craft content that drives awareness, engagement, and community growth.

This role emphasizes understanding internet culture, trends, and short-form content, with a focus on driving product discovery and audience engagement across platforms.

Qualifications

• 2–4 years of experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
• Strong hands-on experience managing social media platforms, especially Instagram and YouTube.
• Strong understanding of short-form video, reels, memes, creator ecosystems and internet culture.
• Excellent content sense with the ability to identify trends and content likely to be shared.
• Strong copywriting and communication skills.
• Ability to take an idea from concept → content → publishing → performance analysis.
• Strong understanding of social media analytics and performance metrics.
• Comfortable working in a fast-paced, high-growth startup environment.
• Strong collaboration skills and ability to work with multiple stakeholders.
• Experience in consumer internet, entertainment, gaming, OTT, media or creator-led businesses is a plus.

Responsibilities

• Own social media strategy and execution across platforms for Eloelo Group's products.
• Plan monthly content calendars aligned with launches, campaigns and priorities.
• Create and curate social-first content reels, shorts, memes, carousels, stories and copy.
• Spot trends early and turn them into timely, relevant content.
• Build brand narratives around products, creators and communities.
• Drive community growth by engaging with comments, DMs and conversations.
• Collaborate with creators, influencers, designers and editors to produce content.
• Track performance (reach, engagement, views, follower growth) and share insights.
• Keep experimenting with new formats, hooks and distribution strategies.
• Ensure a consistent brand voice and visual identity across channels.

Skills

Social media management

Instagram

YouTube

Copywriting

Analytics

Influencer collaborations

Content calendar

Tools

Hootsuite

Buffer

Later

Job description

Eloelo Group is building the next generation of interactive entertainment and content products for the internet-first audience. Our ecosystem includes Eloelo, Story TV, Master, Voxy, and Connecto, across live entertainment, short-form content, interactive experiences, and narrative-driven entertainment.

We are looking for a Social Media Manager who can help build the group's digital presence, strengthen our brand voice and create highly engaging communities across platforms.

About the Role

As a Social Media Manager at Eloelo Group, you will own the day-to-day social media presence and contribute to the overall social strategy across our products and brands.

This is a highly creative and execution-focused role where you will work closely with the Marketing, Content, Creative, Product and Brand teams to create content that drives awareness, engagement, community growth and product discovery.

We are looking for someone who understands internet culture, trends, short-form content, creators and what makes audiences stop scrolling.

Key Responsibilities

• Own social media strategy and execution across Instagram, YouTube, Facebook, X, LinkedIn and other platforms for Eloelo Group's products
• Plan monthly content calendars aligned with launches, campaigns and business priorities
• Create and curate social-first content reels, shorts, memes, carousels, stories and copy
• Spot trends early and turn them into timely, relevant content
• Build brand narratives around our products, creators and communities
• Drive community growth by actively engaging with comments, DMs and conversations
• Collaborate with creators, influencers, designers and video editors to produce high-quality content
• Track performance (reach, engagement, views, follower growth) and share monthly insights
• Keep experimenting with new formats, hooks and distribution strategies
• Ensure a consistent brand voice and visual identity across all channels

What We're Looking For

• 2-4 years of experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
• Strong hands-on experience managing social media platforms, especially Instagram and YouTube.
• Strong understanding of short-form video, reels, memes, creator ecosystems and internet culture.
• Excellent content sense with the ability to identify what is likely to trend, engage and get shared.
• Strong copywriting and communication skills.
• Ability to independently take an idea from concept -> content -> publishing -> performance analysis.
• Strong understanding of social media analytics and performance metrics.
• Comfortable working in a fast-paced, high-growth startup environment.
• Strong collaboration skills and the ability to work with multiple stakeholders.
• Experience in consumer internet, entertainment, gaming, OTT, media or creator-led businesses will be an added advantage.
• Experience working with influencers and creators is a plus.

What You'll Get to Work On

• Build and scale the social identity of multiple consumer entertainment products.
• Work closely with creators, content teams and marketing leaders.
• Experiment with new formats and ideas rather than following a fixed playbook.
• Have significant ownership of content, community and social growth.
• Work in a fast-moving environment where social media directly contributes to brand and product growth.