Social Media Manager

PINKVILLA; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Job summary

PINKVILLA is seeking a Social Media Manager in Mumbai to build and scale the app’s social presence with high‑impact organic content, trend‑forward storytelling, and creator collaborations. You will drive reach, engagement, and installs across Instagram, YouTube Shorts, Twitter/X, and LinkedIn, while ensuring a consistent brand voice and a scalable content engine.

The role requires 3–5 years of experience in social media or content marketing and hands‑on skills in content strategy, writing, and

Qualifications

• 3–5 years experience in social media, content marketing, or organic growth.
• Strong understanding of: Instagram and short-form video growth, internet culture and trends.
• Strong writing skills for captions, scripts, and community tone.
• Basic understanding of video editing workflows (to direct edits better).
• Comfortable with tools like Meta Business Suite, YouTube Studio, Google Sheets, scheduling tools.

Responsibilities

• Own the organic growth strategy across key platforms: Instagram (Reels + Stories), YouTube Shorts, Twitter/X, LinkedIn (if relevant).
• Build a weekly/monthly content calendar aligned to app categories, trends, launches, and updates.
• Lead short-form video content creation with strong hooks, retention, and shareability; work with editors to produce reels/shorts.
• Engage with the community via comments, DMs, polls, and interactive stories; monitor sentiment.
• Collaborate with creators to produce high-performing content for social distribution and campaigns.
• Track content performance and growth metrics and share weekly actionable insights.
• Maintain a strong brand voice and content quality across platforms.

Skills

Social growth

Content marketing

Short-form video

Writing skills

Video direction basics

Meta Business Suite

YouTube Studio

Google Sheets

Scheduling tools

Tools

Meta Business Suite

YouTube Studio

Google Sheets

Scheduling tools

Job description

Social Media Manager Location: Mumbai / HybridExperience: 3–5 yearsEmployment Type: Full-time

About the Role

We are looking for a Social Media Manager to build and scale the app's social presence through high-impact organic content, trend-first storytelling, creator collaborations, and community-led distribution. This role will be responsible for driving reach, engagement, shareability, and organic installs by creating a strong brand voice and consistent content engine across platforms like Instagram, YouTube Shorts, Twitter/X, and more.

Key Responsibilities

• 1) Organic Social Growth (Core Ownership)Own the organic growth strategy across key platforms:Instagram (Reels + Stories)YouTube ShortsTwitter/X (community + conversations)LinkedIn (if relevant to positioning)Drive organic acquisition through content that delivers:high reachhigh shares/savesstrong click intent and installsBuild scalable content systems that grow consistently week-on-week.
• 2) Social Content Strategy & CalendarBuild and manage a weekly/monthly content calendar aligned to:app categories and discovery sectionstrending formatsseasonal and cultural momentskey product launches and updatesCreate repeatable content series and formats to drive consistency and recall.Ensure a strong mix of:trend-led contentoriginal IP formatscommunity-first contentproduct-led content (without being "salesy")
• 3) Short-Form Video & Viral StorytellingOwn content creation and direction for short-form videos optimized for:strong hooks in the first 1–2 secondshigh retention and completionmeme-ability and shareabilityWork with editors/creative producers to create:reels/shortscutdowns and remixesreaction and commentary formatsfast snackable explainers
• 4) Community Engagement & Social ListeningActively engage with the audience through:comments and repliesDMs and community conversationsinteractive stories (polls, quizzes, Q&A's)Monitor community sentiment and trends and respond quickly.Build two-way conversations to make the brand feel human and relatable.
• 5) Creator & Collaboration-Led Social GrowthCollaborate with creators to produce high-performing content for social distribution.Coordinate with the Community/Creator team to amplify:creator-led trendsapp momentschallenges and campaignsIdentify creators for:collab postsstory takeoverssocial-first seriesmeme and trend adaptations
• 6) Social Performance Tracking & ReportingTrack content performance and growth metrics such as:reach and impressionsengagement rateshares/savesfollower growthvideo watch time and completion rateUse insights to iterate on formats and improve output quality.Share weekly reports with actionable learnings.
• 7) Brand Voice, Quality & ConsistencyBuild and maintain a strong, consistent brand tone across platforms.Ensure content is:visually consistentaligned to brand guidelinesculturally relevantsafe and non-controversialCoordinate with moderation and community teams when needed.
• Other TasksBuild a "Trend Tracker + Hook Bank" for the brandCreate a social playbook including:posting frequency guidelinesresponse templatescommunity engagement rulesbest performing format libraryOwn social-first launches (feature drops, new categories, binge releases)Coordinate with App team to optimize:bio links / link-in-bio strategyapp store messaging alignmentUTM tracking and attribution (if available)

Skills & Qualifications

• 3–5 years experience in social media, content marketing, or organic growth
• Strong understanding of:Instagram and short-form video growthinternet culture and trendscreator ecosystemscommunity building through social
• Strong writing skills (captions, scripts, comments, community tone)
• Basic understanding of video editing workflows (to direct edits better)
• Comfortable with tools like:Meta Business SuiteYouTube StudioGoogle Sheetsscheduling tools (optional)

Preferred Candidate Traits

• Trend-native and obsessed with what works on social
• High output + fast execution
• Creative with strong taste and attention to detail
• Strong community instincts and communication
• Data-aware and improvement-focused