Social Media Manager

BigTrunk; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

BigTrunk seeks a creative Social Media Manager to blend strategy and culture across Instagram, Facebook, LinkedIn, X, YouTube and emerging platforms. You will own end-to-end social media presence, develop engaging content calendars and collaborate with Creative, Content, Strategy and Influencer teams to deliver integrated campaigns.

You will identify trends, craft platform-native ideas, and manage community conversations while delivering measurable growth and brand impact for multiple clients.

Qualifications

• 4-6 years of experience in Social Media Management, preferably within a digital/creative/advertising setting.
• Strong understanding of social media platforms, formats, trends and content ecosystems.
• Excellent content and copywriting sensibility with the ability to identify what works and why.
• Ability to convert a brief into interesting, platform-native social ideas.
• Strong analytical skills with the ability to interpret data and translate insights.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives and business goals.
• Own the end-to-end social media presence across platforms such as Instagram, Facebook, LinkedIn, X, YouTube and emerging platforms.
• Build and manage monthly content calendars with a healthy mix of brand, topical, trend-led, engagement and campaign content.
• Collaborate with Creative, Content, Strategy, Influencer and Performance teams to develop integrated social campaigns.
• Identify trends, memes, cultural moments and platform opportunities to keep brands relevant.
• Drive content ideation and contribute to campaign concepts, briefs, captions and social-first ideas.
• Manage day-to-day community management including audience interactions and brand conversations.
• Monitor conversations and identify opportunities for real-time marketing and engagement.
• Track and analyse performance using platform analytics and reporting tools.
• Prepare monthly performance reports and derive actionable improvements.

Skills

Social Media Management

Content Strategy

Copywriting

Analytics

Community Management

Influencer Marketing

Client Servicing

Tools

Meta Business Suite

Google Analytics

Social Listening Tools

Job description

We are looking for a Social Media Manager who can blend creativity, strategy and platform knowledge to build brands that people want to follow, engage with and talk about.

The ideal candidate is someone who understands that social media is more than just calendars and captions - it's about culture, conversations, content and business impact.

Key Responsibilities

• Develop and execute social media strategies aligned with brand objectives and business goals.
• Own the end-to-end social media presence across platforms such as Instagram, Facebook, LinkedIn, X, YouTube and emerging platforms.
• Build and manage monthly content calendars, ensuring a healthy mix of brand, topical, trend-led, engagement and campaign content.
• Work closely with Creative, Content, Strategy, Influencer and Performance teams to develop integrated social campaigns.
• Identify and leverage trends, memes, cultural moments and platform-specific opportunities to keep brands relevant.
• Drive content ideation and contribute to campaign concepts, creative briefs, captions, copies and social-first ideas.
• Manage day-to-day community management, including audience interactions, comments, queries and brand conversations.
• Monitor social media conversations and identify opportunities for real-time marketing and brand engagement.
• Track and analyse social media performance using relevant platform analytics and reporting tools.
• Prepare monthly performance reports, derive insights and recommend actionable improvements.
• Stay updated on platform updates, algorithms, formats, trends and evolving consumer behaviour.
• Collaborate with influencers/creators where required and support influencer-led social campaigns.
• Present social media strategies, content calendars, campaign ideas and performance reports to clients.
• Manage multiple brands/accounts simultaneously while ensuring quality, timelines and brand consistency.
• Take ownership of social media deliverables from ideation to execution and reporting.

What We're Looking For

• 4-6 years of experience in Social Media Management, preferably within a digital/creative/advertising agency.
• Strong understanding of social media platforms, formats, trends and content ecosystems.
• Excellent understanding of Instagram and Reels, with knowledge of other major platforms.
• Strong content and copywriting sensibility with an ability to identify what works and why.
• Ability to convert a brief into interesting, platform-native social ideas.
• Strong analytical skills with the ability to interpret social media data and translate it into insights.
• Excellent communication and presentation skills.
• Ability to manage multiple clients, priorities and deadlines in a fast-paced agency environment.
• Strong attention to detail and a proactive, ownership-driven approach.
• Experience in client servicing or handling client conversations will be an added advantage.

Good to Have

• Experience with influencer/creator marketing.
• Understanding of paid social media and performance metrics.
• Familiarity with tools such as Meta Business Suite, Google Analytics, social listening tools and social media scheduling platforms.
• Strong understanding of digital-first campaigns and integrated marketing.

What You'll Bring

Trendspotter. Strategist. Content thinker. Community builder. Brand custodian.

If you naturally know why a Reel works, can turn a brief into a scroll-stopping idea and enjoy being at the intersection of culture, creativity and brands, we'd love to hear from you.