Social Media Marketing Specialist

Colombian Brew Coffee; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Colombian Brew Coffee is seeking a Social Media & Influencer Marketing Specialist to lead our frontline brand presence. You will own daily publishing, drive audience engagement, and manage influencer gifting with a lean, high-output approach.

You will craft platform-native content, respond to customers with empathy and wit, and coordinate creator partnerships to scale our reach while maintaining authentic voice across channels.

Qualifications

• 15 years running brand social channels, community management, or creator gifting pipelines.
• Exceptional copywriting and conversational skills.
• Ability to manage daily posting schedules and shipping tracking sheets.
• Platform-native understanding of algorithms and native video editing dynamics.

Responsibilities

• Publish daily content across Instagram, YouTube, and other core brand channels.
• Translate business goals into sharp, platform-native content formats (Reels, carousels, unboxings, community polls).
• Monitor viral trends, cultural moments, and audio shifts in real time to capitalize on organic growth opportunities.
• Act as the direct voice of the company by proactively managing all public comments, mentions, and private DMs across channels.

Skills

Distinct Voice

Copywriting

Execution & Detail

Platform Native

Experience 15y

Job description

Job Description: Social Media & Influencer Marketing Specialist

Department: Brand Marketing & Growth

Experience: 1 to 4 Years (Social Media Management, Influencer Outreach, or Community Operations)

About the Role

We are seeking an agile, voice-driven, and high-ownership Social Media and Influencer Marketing Specialist to run our frontline brand presence. In this role, you will bridge the gap between audience engagement, organic social management, and creator scaling. You will own our brand handles end-to-end: publishing daily content, leading rapid-fire customer interactions, handling inbound commercial inquiries, and running a lean, high-output influencer gifting engine.

If you understand how to turn passive scrollers into loyal advocates, treat the comments section like a conversion engine, and know how to partner with creators effectively, this role is built for you.

Key Responsibilities

1. Social Media Management & Brand Voice

• Own daily publishing, grid curation, and story updates across Instagram, YouTube, and other core brand channels.
• Translate business goals into sharp, platform-native content formats (Reels, carousels, unboxings, community polls).
• Monitor viral trends, cultural moments, and audio shifts in real time to capitalize on organic growth opportunities.

2. Community Engagement & Social Response Management

• Act as the direct voice of the company by proactively managing all public comments, mentions, and private DMs across channels.
• Handle customer queries, product feedback, and post-purchase issues with empathy, speed, and brand-aligned wit.
• Triage inbound B2B messages, press queries, and partnership requests, routing high-level commercial leads directly to the leadership team.

3. Creator Outreach, Gifting & Activations

• Build and manage an ongoing seeding and gifting engine, putting our products into the hands of 50+ aligned nano-, micro-, and macro-creators every month.
• Draft concise, high-converting creative briefs that guide creators on positioning, aesthetics, and key value props without stifling authenticity.
• Track end-to-end dispatch, sample fulfillment, and scheduled live dates to ensure reliable content turnarounds.

4. Performance Tracking & Content Optimization

• Monitor channel growth, engagement rates, sentiment trends, and influencer-generated content (UGC) performance weekly.
• Identify high-performing creator assets and coordinate with growth marketing to whitelist them for paid acquisition campaigns.
• Benchmark response times and community sentiment to continuously refine the social playbook.

Who You Are (Qualifications & Skills)

• Experience: 15 years running brand social channels, community management, or creator gifting pipelines (preferably D2C, agency, or high-growth consumer startups).
• Distinct Voice: Exceptional copywriting and conversational skills; you instinctively know how to balance witty community banter with professional problem resolution.
• Execution & Detail: Comfortable juggling active creator chats, daily posting schedules, and shipping tracking sheets without missing a beat.
• Platform Native: Intuitive understanding of platform algorithms, community trends, and native video editing dynamics.

Why Join Us?

• Direct Ownership: You run the brand’s public front line with real autonomy to shape our voice and community presence.
• Agile Culture: Work closely with the leadership and founding team with zero red tape and fast execution loops.
• Growth Trajectory: Sharpen both performance-driven creator management and creative brand-building skills in a single seat.