CLM - Senior Manager

Eloelo; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Eloelo,India's fast-growing consumer tech company, is hiring for a data-driven Growth/Marketing role focused on optimizing customer funnels. You will own end-to-end journeys, leverage CRM and analytics tools, and partner with product, design, business, and marketing to craft data-backed growth strategies.

Ideal candidates have 3–5 years of growth experience, a strong analytical mindset, and a track record of reducing churn and increasing activation and revenue through experiments and

Qualifications

• 3–5 years of experience leading customer funnel initiatives.
• Proven track record of successful growth campaigns.
• Strong analytical thinking and data interpretation skills.
• Experience with CRM and analytics tools.

Responsibilities

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Skills

Growth campaigns

CRM tools

Analytical thinking

Data analysis

Tools

CleverTap

MoEngage

Hubspot

Google Analytics

Mixpanel

Appsflyer

Adjust

Job description

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

StoryTV:

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

• Be a part of a team that thrives on creativity and innovation in the live streaming.


• Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity


• Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence


• Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible


• Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere

Responsibilities:

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.


• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.


• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.


• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.


• Employ continuous experimentation to enhance value propositions and streamline execution processes.


• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.


• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.


• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

• 3-5 years relevant experience in leading and driving customer funnel initiatives


• Proven track record of successful growth campaigns


• Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc


• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc


• Being comfortable with working in a dynamic and diverse work environment


• Highly analytical thinking and ability to analyze and interpret wide variety of data


• Ownership and self-driven mindset