Social Media Manager

Hirepedia; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hirepedia in Bengaluru is seeking a Social Media Manager to own the brand’s organic Instagram presence, drive content strategy, calendars, social listening, and performance analysis for a health‑tech product‑led company. You will collaborate with creative, influencer, medical, and brand teams to build a credible, engaging social voice that viewers want to watch, save, and share.

The role sits at the intersection of science communication and platform storytelling, requiring the ability to

Qualifications

• 5–6 years of experience in social media, content, or editorial roles.
• Experience with D2C, consumer, or health-tech brands preferred.
• Strong understanding of Instagram, organic growth, content formats, and platform trends.

Responsibilities

• Social Media Strategy: Own and execute the brand’s organic Instagram strategy to drive engagement, audience growth, and brand awareness.
• Content Planning & Execution: Develop and manage content calendars, ensuring consistent, relevant, and high-quality content.
• Creative Ideation & Copywriting: Conceptualise engaging Reels, carousels, stories, and social-first campaigns with strong hooks, captions, and storytelling.
• Science Communication: Translate complex health and scientific information into simple, accurate, and compelling consumer-facing content.
• Social Listening: Stay updated on platform trends, audience conversations, cultural moments, and emerging content formats.
• Performance Analysis: Track content performance, engagement, reach, and audience insights to continuously optimise the social strategy.

Skills

Instagram

Organic growth

Content strategy

Copywriting

Social listening

Performance analysis

Job description

We are hiring for a Social Media Manager with a leading product-led health-tech company based in Bengaluru.

This role involves owning the brand’s organic presence on Instagram, driving content strategy, content calendars, social listening, and performance analysis. You will work closely with creative, influencer, medical, and brand teams to build a credible, engaging, and relatable social media presence.

The role sits at the intersection of science communication, platform-native storytelling, and audience understanding, requiring someone who can simplify complex scientific concepts into content that audiences want to watch, save, and share.

Key Responsibilities

• Social Media Strategy: Own and execute the brand’s organic Instagram strategy to drive engagement, audience growth, and brand awareness.
• Content Planning & Execution: Develop and manage content calendars, ensuring consistent, relevant, and high-quality content.
• Creative Ideation & Copywriting: Conceptualise engaging Reels, carousels, stories, and social-first campaigns with strong hooks, captions, and storytelling.
• Science Communication: Translate complex health and scientific information into simple, accurate, and compelling consumer-facing content.
• Social Listening: Stay updated on platform trends, audience conversations, cultural moments, and emerging content formats.
• Performance Analysis: Track content performance, engagement, reach, and audience insights to continuously optimise the social strategy.

Ideal Candidate

• 5–6 years of experience in social media, content, or editorial roles.
• Prior experience with D2C, consumer, or health-tech brands preferred.
• Strong understanding of Instagram, organic growth, content formats, and platform trends.