Social Media Manager

Tricog Health; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Purpose-driven work impacting millions of users

High ownership and visibility across brand and product

Creative freedom in a fast-paced environment

Job summary

A health tech company in Bengaluru is seeking an experienced Social Media / Content Manager to lead their digital brand presence. The ideal candidate will have 4+ years of experience in social media management, a strong background in influencer collaboration, and proven skills in content creation and analytics. This role offers the opportunity to shape a dynamic health tech brand, driving engagement through innovative social campaigns and community management.

Qualifications

• 4-5+ years of experience in social media management in B2C brand.
• Proven experience in executing high-impact influencer campaigns.
• Strong portfolio of successful social campaigns and content creation.

Responsibilities

• Develop and execute social media strategies tailored for the Health tech sector.
• Oversee creation of premium content that reflects the brand's identity.
• Track, analyze, and report on campaign performance and audience insights.

Skills

Social media management

Content creation

Copywriting

Influencer marketing

Analytics

Tools

Sprout Social

Hootsuite

Canva

Adobe Creative Suite

Google Analytics

Job description

Job Title: Social Media/ Content Manager

Experience: 4+ Years

Employment Type: Full-Time

About the Role

We are looking for an experienced Social Media / Content Manager with a strong background in content marketing and digital storytelling to elevate our brand in the health tech space. You will lead our social media strategy, drive engaging content campaigns, and collaborate with KOL/influencers to create immersive brand experiences across all social media channels.

Key Responsibilities

Strategic Planning & Execution

• Develop and execute social media strategies tailored for the Health tech sector
• Plan and execute content for higher engagement and follower counts
• Plan campaigns aligned with brand positioning
• Identify right content pillars for the brand including not limited to consumer testimonials , Leadership posts
• Lead the influencer marketing strategy, including identification, outreach, negotiation, and long‑term collaboration with KOL, influencers, creators, and brand ambassadors.
• Maintain and optimize a social media content calendar, integrating seasonal campaigns, events, and product launches.

Content & Community Management

• Oversee creation of premium content – high‑quality images, videos, reels, stories, and interactive posts that reflect the brand’s identity
• Should have experience in copy writing and videography to produce aspirational content.
• Manage community engagement, ensuring timely, personalized, and brand‑aligned interactions.
• Monitor and respond to reviews, mentions, and queries across platforms, maintaining a positive brand reputation.

Analytics & Reporting

• Track, analyze, and report on campaign performance, influencer ROI, engagement metrics, and audience insights.
• Use insights to refine strategy and optimize content for engagement, conversions, and purchase
• Work closely with the product team, Leadership team to ensure cohesive brand messaging across touchpoints.

Required Qualifications & Skills

• 4-5+ years of experience in social media management in B2C brand
• Experience in scaling up the social media channel from ground-up
• Proven experience in influencer marketing, including executing high‑impact campaigns and measuring ROI.
• Strong portfolio demonstrating successful social campaigns, content creation, and influencer collaborations.
• Proficiency in social media platforms, management tools, and analytics dashboards (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).
• Experience with content creation tools: Canva, Adobe Creative Suite, Figma, Premiere Pro, or equivalents.
• Excellent storytelling and copywriting skills(long and short form content), with an understanding of aspirational and lifestyle branding.
• Exceptional negotiation and relationship management skills for influencer partnerships.

Preferred Skills

• Understanding of social campaigns and optimization of content for more reach and follower count
• Familiarity with trending digital formats like reels, short‑form immersive video content.

What We Offer

• Lead the digital and social presence of a health tech brand.
• Work on a purpose‑driven health‑tech brand impacting millions of users
• High ownership and visibility across brand, product, and growth
• Opportunity to shape a consumer brand from the ground up
• Fast‑paced environment with real creative freedom