Social Media Executive – Instagram Specialist

iConsultera; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Job summary

iConsultera in Ahmedabad, Gujarat is seeking a creative Social Media Executive to manage and grow our Instagram presence. You will craft visually engaging content, tell stories, and drive audience engagement.

The ideal candidate has 1–2 years of hands-on Instagram experience, knowledge of reels, stories, insights, and basic design tools like Canva. This role offers a dynamic, collaborative environment and room to experiment.

Qualifications

• 1–2 years of experience managing Instagram business accounts.
• Strong knowledge of Instagram features (reels, stories, insights).
• Creative content writing and storytelling skills.

Responsibilities

• Plan, create, and publish daily content (posts, reels, stories).
• Manage the Instagram content calendar and posting schedule.
• Create engaging captions, hashtags, and CTAs tailored for target audiences.
• Monitor trends, reels, and competitor activity to stay relevant.
• Respond to comments, DMs, and engage with followers to grow community.
• Collaborate with the design team for cohesive branding.
• Track content performance and provide insights to improve engagement and reach.

Skills

Instagram management

Content writing

Instagram analytics

Creative storytelling

Communication

Time management

Education

Bachelor’s in Marketing or Mass Communication

Tools

Canva

Buffer / Later

CapCut / InShot

Job description

Job Title: Social Media Executive – Instagram Specialist

Location: Ahmedabad, Gujarat (Onsite/Hybrid/Remote – as applicable)

Experience: 1–2 Years

Focus Platform: Instagram

About the Role:

We are looking for a creative and Instagram-savvy Social Media Executive to manage and grow our brand’s presence on Instagram. The ideal candidate is passionate about storytelling, understands current trends, and can create visually compelling content that drives engagement and builds community.

Key Responsibilities:

• Plan, create, and publish daily content (posts, reels, stories) aligned with the brand tone and goals.
• Manage the Instagram content calendar and ensure timely posting.
• Create engaging captions, hashtags, and call-to-actions tailored for target audiences.
• Monitor trends, reels, and competitor activity to stay relevant.
• Respond to comments, DMs, and engage with followers to grow community.
• Collaborate with the design team to ensure cohesive branding.
• Track content performance and provide insights to improve engagement and reach.

Required Skills & Qualifications:

• 1–2 years of experience managing Instagram business accounts.
• Strong knowledge of Instagram features (reels, stories, highlights, insights, etc.).
• Creative content writing and storytelling skills.
• Familiarity with Canva or other basic design tools.
• Basic understanding of Instagram analytics and growth strategies.
• Good communication and time-management skills.
• Bachelor’s degree in Marketing, Mass Communication, or related field (preferred).

Nice to Have:

• Video editing skills for reels (CapCut, InShot, or similar apps).
• Experience with scheduling tools like Buffer, Later, or Meta Business Suite.
• Knowledge of influencer collaboration and content partnerships.
• Understanding of other platforms like Facebook, Threads, or Pinterest.

Why Join Us?

• Be the voice of our brand on one of the most engaging platforms.
• Creative freedom to experiment with content formats and ideas.
• Fun, growth-oriented work culture with learning opportunities.
• Exposure to brand strategy and cross-platform campaigns.