Social Media Marketing Specialist

Saber SQ Retail Ventures Private Limited; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Job summary

Saber SQ Retail Ventures Private Limited is seeking a Social Media Marketing Specialist in Bengaluru. The role focuses on crafting engaging content and driving measurable business growth through social media channels.

The ideal candidate should possess 2-6 years of experience in social media marketing, particularly in fashion and lifestyle industries. Responsibilities include strategy development, content planning, and community engagement.

Compensation ranges from ₹4 LPA to ₹8 LPA depending on experience and proven results.

Qualifications

• 2-6 years of experience in social media marketing.
• Strong understanding of Instagram and social media algorithms.
• Excellent content planning and storytelling skills.

Responsibilities

• Develop and execute social media strategies across platforms.
• Create engaging content including reels, carousels, and stories.
• Engage with customers through comments and DMs.

Skills

Instagram growth

Social media analytics

Content planning

Influencer marketing

Community building

Organic and paid social campaigns

Education

Proven experience in social media marketing

Tools

Meta Business Suite

Instagram Insights

Canva

Google Analytics

Job description

Social Media Marketing Specialist

Location: Bengaluru (Yelahanka new town)

Experience: 2–6 Years

Employment Type: Full-Time

About the Role

We are looking for a creative and growth-focused Social Media Marketing Specialist who understands how to build brands, create engaging content, and drive measurable business growth through social media.

This is not a posting-and-scheduling role.

We are looking for someone who deeply understands:

• Instagram growth
• Reels strategy
• Content planning
• Influencer marketing
• Community building
• Social media analytics
• Organic and paid social campaigns

The ideal candidate should have experience working with fashion, lifestyle, beauty, wellness, or D2C brands and should know how to turn social media into a powerful customer acquisition and brand-building channel.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute social media strategies across Instagram, Facebook, YouTube, Pinterest, and emerging platforms.
• Create monthly content calendars aligned with business goals and brand campaigns.
• Build organic audience growth strategies that increase reach, engagement, followers, and conversions.
• Identify trends, cultural moments, and viral opportunities relevant to the brand.

Content Planning & Execution

• Conceptualize and plan engaging content including:
• Reels
• Carousels
• Stories
• Static Posts
• Behind-the-scenes content
• Product-focused content
• Write compelling captions and content hooks.
• Collaborate with designers, photographers, videographers, and content creators to execute content.

Reels & Video Marketing

• Develop high-performing reel concepts and content frameworks.
• Understand audience psychology and attention-grabbing storytelling.
• Analyze reel performance and continuously optimize content formats.

Influencer & Creator Marketing

• Identify and collaborate with influencers and content creators.
• Manage influencer outreach, negotiations, campaign execution, and performance tracking.
• Build long-term creator partnerships.

Community Management

• Engage with customers through comments, DMs, and social interactions.
• Build a strong brand community and improve customer engagement.
• Monitor customer sentiment and provide insights to the brand team.

Paid Social Support

• Work closely with the performance marketing team on Meta campaigns.
• Provide creative inputs, ad hooks, audience insights, and content recommendations.
• Understand what drives engagement and conversions on Meta platforms.

Analytics & Reporting

• Track key social media metrics: Reach, Engagement, Follower Growth, Saves, Shares, Website Traffic, Conversion Contribution.
• Prepare weekly and monthly performance reports with actionable insights.

Required Skills

• Strong understanding of Instagram and social media algorithms
• Proven experience creating and scaling social media accounts
• Excellent content planning and storytelling skills
• Experience with influencer marketing and creator collaborations
• Strong copywriting and communication skills
• Ability to identify trends and translate them into brand content
• Knowledge of social media analytics and reporting

Preferred Experience

Candidates with experience in:

• Fashion brands
• Beauty & skincare brands
• Lifestyle brands
• D2C brands
• E-commerce businesses

will be strongly preferred.

Tools

• Meta Business Suite
• Instagram Insights
• Canva
• CapCut
• Adobe Creative Suite (preferred)
• Google Analytics
• Social scheduling tools

What We're Looking For

• Someone obsessed with social media and internet culture
• A creator mindset with strong business understanding
• Ability to think strategically and execute quickly
• Highly organized and detail-oriented
• Passion for fashion, beauty, lifestyle, and consumer brands

Compensation

₹4 LPA – ₹8 LPA

(Based on experience, portfolio, and proven results)