Social Media Marketing Manager

Essence Innovation; Mohali; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Essence Innovation in Mohali, India, is seeking a creative Social Media Manager to grow the Essence Health brand across Instagram, LinkedIn, YouTube and other platforms. You will develop social strategies, build communities, manage content calendars, work with creators and influencers, and drive engagement and brand awareness.

You will write social copy, captions, scripts and briefs; manage online communities; track analytics; and collaborate with content, design, marketing and product teams.

Qualifications

• Creative and data-driven Social Media Manager
• Experience building consumer brands is preferred
• Responsibilities include developing social strategies, building communities, managing content calendars, working with creators and influencers, and increasing engagement and brand awareness

Responsabilités

• Develop and execute social media strategy.
• Manage Essence Health's social media presence across Instagram, LinkedIn, YouTube, and other platforms.
• Create and manage monthly content calendars.
• Develop engaging healthcare and lifestyle content.
• Write social media copy, captions, scripts, and creative briefs.
• Manage online communities and audience engagement.
• Identify relevant trends and opportunities.
• Develop creator and influencer partnerships.
• Coordinate UGC campaigns.
• Implement social search optimization strategies.
• Monitor social listening and brand sentiment.
• Track social media analytics and performance.
• Support community-led growth initiatives.
• Coordinate with content, design, marketing, and product teams.
• Use AI tools for content ideation, creation, research, and optimization.
• Support online reputation management.

Connaissances

Instagram

LinkedIn

YouTube

Social strategy

Content planning

Copywriting

Community management

Social analytics

Creator/influencer marketing

UGC

Social search

Social listening

Community-led growth

AI-assisted content creation

Basic design

Trend identification

Reputation management

Description du poste

Company Description Essence Innovation develops an AI-powered health app designed to put each user at the center of their healthcare journey. The platform enables individuals to seamlessly manage medical records, access real-time health insights, and connect with global healthcare services in one secure place. Users can maintain a complete, easily accessible medical history, giving them greater control over their well-being. By enabling ownership and secure management of medical data, Essence Innovation empowers people to make informed decisions and take full charge of their healthcare.

Experience: 3 to 5+ Years

Domain: Social Media / Community / Consumer Brand

About the Role

Company Description Essence Innovation develops an AI-powered health app designed to put each user at the center of their healthcare journey. The platform enables individuals to seamlessly manage medical records, access real-time health insights, and connect with global healthcare services in one secure place. Users can maintain a complete, easily accessible medical history, giving them greater control over their well-being. By enabling ownership and secure management of medical data, Essence Innovation empowers people to make informed decisions and take full charge of their healthcare.

Experience: 3 to 5+ Years

Domain: Social Media / Community / Consumer Brand

We are looking for a creative and data-driven Social Media Manager to build and grow the Essence Health brand across social platforms.

The candidate will be responsible for developing social strategies, building communities, managing content calendars, working with creators and influencers, and increasing engagement and brand awareness.

Key Responsibilities

• Develop and execute social media strategy.
• Manage Essence Health's social media presence across:
• Instagram
• LinkedIn
• YouTube
• Other relevant platforms
• Create and manage monthly content calendars.
• Develop engaging healthcare and lifestyle content.
• Write social media copy, captions, scripts, and creative briefs.
• Manage online communities and audience engagement.
• Identify relevant trends and opportunities.
• Develop creator and influencer partnerships.
• Coordinate UGC campaigns.
• Implement social search optimization strategies.
• Monitor social listening and brand sentiment.
• Track social media analytics and performance.
• Support community-led growth initiatives.
• Coordinate with content, design, marketing, and product teams.
• Use AI tools for content ideation, creation, research, and optimization.
• Support online reputation management.

Required Skills

• Instagram
• LinkedIn
• YouTube
• Social strategy
• Content planning
• Copywriting
• Community management
• Social analytics
• Creator/influencer marketing
• UGC
• Social search
• Social listening
• Community-led growth
• AI-assisted content creation
• Basic design
• Trend identification
• Reputation management

Experience building consumer brands is preferred.