Social Media Expert (LinkedIn Lead Generation and ABM)

RemoteEngine Technologies Private Limited; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

ZEISS VisioGen is seeking a Social Media Expert to lead organic outreach on LinkedIn, focusing on B2B lead generation for the US ophthalmology/optometry market. You will own the outreach strategy, messages, and cadence, coordinating with sales teams in a remote setup.

The ideal candidate has 6–7+ years in social media, hands-on ABM experience, and strong copywriting skills to drive qualified meetings while maintaining a compliant, professional tone.

Qualifications

• 6–7+ years in social media with hands-on B2B lead generation experience.
• Mastery of LinkedIn Sales Navigator and account-based outreach.
• ABM experience with multi-threading and tiered outreach.
• Experience marketing to US business audiences.
• Strong copywriting for outreach messaging with a testing mindset.
• Excellent calendar and campaign planning skills in a remote setup.
• Experience marketing to healthcare, medical device, or clinical audiences.

Responsibilities

• Own organic social outreach across LinkedIn.
• Generate 20–30 qualified meetings per month through social outreach.
• Develop target account lists and multi-threaded outreach.
• Maintain compliant, professional tone in communications with US buyers.
• Plan and execute campaigns with scheduling tools and CRM integration.

Skills

Lead generation

ABM

US market experience

Copywriting

Campaign planning

Healthcare marketing

CRM tools familiarity

Professional communication

Tools

LinkedIn Sales Navigator

La Growth Machine

Evaboot

HeyReach

Salesforce

HubSpot

Pipedrive

Content scheduling tools

Job description

ZEISS VisioGen is a human-verified AI patient communication platform built for US ophthalmology and optometry practices, part of ZEISS Meditec. Every response is verified by a licensed optometrist, so credibility and trust are at the core of everything we do, including how we show up in the market. We are hiring a Social Media Expert who lives and breathes B2B outreach. This is not a "post and hope" content role. It is a pipeline role. You will own organic social outreach across LinkedIn and sup 6–7+ years in social media, with hands-on B2B lead generation and outreach experience.

• Demonstrated ability to generate 20–30 qualified meetings per month through social outreach.
• Deep, practical mastery of LinkedIn Sales Navigator (advanced search, account lists, intent signals, saved searches, CRM sync).
• Hands-on ABM experience: building target account lists, multi-threading, and tiered outreach.
• Strong exposure to the US market and comfort communicating with US business audiences.
• Sharp copywriting instincts for outreach messaging, with a testing-and-iteration mindset.
• Excellent calendar and campaign planning skills; highly organized and self-directed in a remote setup.
• Experience marketing to healthcare, medical device, or clinical audiences.
• Familiarity with outreach and sequencing tools (for example La Growth Machine, Evaboot, HeyReach, or similar).
• Working knowledge of CRM platforms (Salesforce, HubSpot, or Pipedrive).
• Comfort with a compliant, professional, non-salesy tone suited to healthcare buyers.
• Tools You Should Know: LinkedIn Sales Navigator, LinkedIn outreach and sequencing tools, CRM platforms, basic analytics and reporting, and content scheduling tools.