Social Media Manager

Doceree; Dadri; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Doceree is seeking a LinkedIn-first social media manager based in Dadri, Uttar Pradesh. The ideal candidate will have 3-6 years of social media experience, primarily on LinkedIn for a B2B brand, and must understand the US healthcare ecosystem. Responsibilities include managing the LinkedIn content calendar, engaging with healthtech influencers, and developing data-driven content strategies. This role offers the opportunity to shape the brand's LinkedIn presence and foster meaningful connections with target audiences.

Qualifications

• 3–6 years of social media experience, especially on LinkedIn for a B2B brand in healthcare.
• Strong writing skills in producing both short posts and long-form content.
• Demonstrated ability to grow engagement rates in B2B contexts.

Responsibilities

• Own and execute the LinkedIn content calendar.
• Drive community engagement and spark conversations relevant to the industry.
• Develop B2B content strategies that generate awareness.

Skills

Social media management

LinkedIn content strategy

Community engagement

Writing and editing

Understanding US healthcare ecosystem

Data-driven optimization

Tools

LinkedIn Campaign Manager

Hootsuite

Sprout Social

Job description

Role type: Full-time

Experience: 3–6 years

Joining: Immediate or 1 month

About the role

We're looking for a LinkedIn-first social media manager who lives and breathes healthcare tech and can turn complex B2B narratives into scroll-stopping content. You understand the nuances of HIPAA-adjacent communication, know how US clinical and enterprise audiences think, and have a track record of building communities — not just follower counts. You'll own our LinkedIn presence end-to-end and be the connective tissue between our brand, our customers, and the broader healthtech conversation.

Key responsibilities

• Own and execute the LinkedIn content calendar — thought leadership posts, carousels, polls, newsletters, and executive ghostwriting for C‑suite voices
• Drive community engagement: respond to comments, spark conversations, identify and engage with relevant healthtech influencers, clinicians, and decision‑makers
• Develop B2B content strategies that generate inbound pipeline awareness, not just vanity metrics — focus on MQL-friendly content
• Translate dense product and clinical content into digestible narratives for US healthcare buyers (health systems, payers, digital health operators)
• Run LinkedIn campaigns (organic + paid boosting) with clear KPIs around impressions, follower growth, engagement rate, and click-throughs
• Monitor competitor activity, trending healthtech conversations, and regulatory news to jump on timely content moments
• Collaborate with product, design and growth teams to surface customer stories, case studies, and data-backed proof points and run campaigns
• Build and maintain a brand voice guide tailored for US B2B audiences in healthcare — compliant, credible, and human
• Manage LinkedIn analytics dashboards and report weekly on performance, with clear takeaways and next-step recommendations
• Explore and test adjacent channels (LinkedIn newsletters, X/Twitter for healthtech conversations, YouTube Shorts) as growth opportunities

What you bring

• 3–6 years of social media experience with at least 2 years focused on LinkedIn for a B2B brand in healthcare, health tech, or enterprise SaaS
• Demonstrable track record of growing LinkedIn pages and improving engagement rates in low-frequency, high-intent B2B environments
• Strong writing chops — you can write a punchy 150-word LinkedIn post and a 1,200-word newsletter piece with equal ease
• Deep understanding of the US healthcare ecosystem: terminology, buyer personas (CMIOs, VP Operations, digital health leads), and decision-making dynamics
• Experience with LinkedIn Campaign Manager for both organic amplification and paid social
• Familiarity with community-building frameworks — not just posting, but fostering discussion, recognizing advocates, and growing a loyal following
• Comfort working in a regulated or compliance-aware environment (HIPAA awareness, medical claim guidelines)
• Data-driven mindset — you know the difference between reach and resonance, and you optimize accordingly

Nice to have

• Experience ghostwriting for healthcare executives or clinical thought leaders on LinkedIn
• Familiarity with tools like Hootsuite or Sprout Social for LinkedIn performance tracking
• Prior work at a digital health startup, HIT vendor, or health system marketing team
• Experience running LinkedIn Live sessions or virtual events for B2B audiences
• Basic design skills in Canva or Figma for content creation