Social Media Manager

Ghar Soaps; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

A skincare brand in Pune is seeking a skilled Social Media Manager to lead strategy and content creation across platforms. The ideal candidate will have at least 4–6 years of experience in social media for consumer brands and a strong eye for aesthetics. This role involves collaborating with Influencer Marketing, developing campaigns, and analyzing engagement metrics to enhance brand presence. Candidates should have a bachelor's degree in marketing or communications, proficiency with social media tools, and strong creative skills.

Qualifications

• 4–6 years of experience managing social media for consumer, D2C, or beauty/lifestyle brands.
• Strong creative and visual sensibility – must have an eye for aesthetic, trend-driven content.
• Experience working with influencers and creators for content ideation and collaboration.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Collaborate with Influencer Marketing team for influencer-led content.
• Conceptualize and oversee eye-catching, trend-driven content.

Skills

Social media management

Creative content creation

Influencer collaboration

Copywriting

Analytics and metrics

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Later

Hootsuite

Meta Business Suite

Job description

Job Title: Social Media Manager

Company Name: Gharsoaps

🗓 Working Days: Monday to Saturday

About the Role:

We’re seeking a Social Media Manager who is equal parts strategist and storyteller — someone who understands how to turn brand goals into scroll-stopping, share-worthy content. This role will collaborate closely with the Influencer Marketing team to create compelling social media campaigns that build awareness, engagement, and community for our skincare brand. The ideal candidate should have a strong aesthetic sense, and a sharp understanding of what performs well on platforms like Instagram, YouTube, and emerging channels.

Company Description:

Ghar Soaps is a skin care brand based in Pune, dedicated to simplifying skin care routines for effective results. Our brand's mission is to make skin care simple and accessible to all individuals. With a focus on natural ingredients and straightforward products, Ghar Soaps aims to enhance the skin care experience for customers.

Key Responsibilities:

• Develop and execute social media strategies aligned with brand objectives and seasonal campaigns.
• Collaborate with the Influencer Marketing team to plan, brief, and curate influencer-led content that aligns with brand storytelling across platforms such as Facebook and other social channels.
• Conceptualize and oversee eye‑catching, trend‑driven content including reels, product videos, UGC, and community engagement posts.
• Analyze engagement metrics to optimize content performance and identify growth opportunities.
• Stay ahead of social and beauty trends, platform updates, and viral formats to keep the brand fresh and relevant.
• Work closely with performance and brand marketing teams to integrate organic and paid strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–6 years of experience managing social media for consumer, D2C, or beauty/lifestyle brands.
• Strong creative and visual sensibility – must have an eye for aesthetic, trend‑driven content.
• Proficiency in social media management tools (e.g., Later, Hootsuite, Meta Business Suite).
• Experience working with influencers and creators for content ideation and collaboration.
• Strong copywriting and storytelling skills with an understanding of brand tone.