Social Media Manager

MAYSKIN; Pune District; On-site; INR 334,800 - 558,000; Full time

Job summary

A beauty brand in Pune is looking for a social media manager to lead its content strategy and enhance its brand presence across platforms. The ideal candidate will oversee influencer collaborations, guide creative direction, and engage with the community effectively. This full-time position is perfectly suited for individuals with 2–4 years of experience in social media for D2C brands.

Qualifications

• 2–4 years of experience managing and growing social media for a D2C brand.
• Experience in writing social-first content with strong visual and tonal consistency.
• Skilled at coordinating with designers, editors, and influencers.

Responsibilities

• Oversee incoming content from influencers and creators.
• Guide the graphic designer and video editor on creative execution.
• Manage DMs, comments, mentions, and tags.

Skills

Social media management

Content creation

Community engagement

Brand identity understanding

Influencer collaboration

Job description

To build and scale Mayskin’s social media presence across platforms by leading content strategy, creating engaging and high-quality brand-aligned content, and owning the visual and verbal identity of the brand online.

📍 This is a full-time, in-office role based in Pune. Candidates must be located in Pune.

Key Responsibilities

1. Creative & Influencer Management

• Oversee all incoming content from influencers and creators, ensuring briefs and timelines are met.
• Provide direction, references, and moodboards to align content with Mayskin’s aesthetic and marketing goals.
• Review influencer content for quality, storytelling, and adaptability for both organic and paid campaigns.
• Write engaging, on-brand copy for posts, captions, campaign messaging, and influencer scripts.
• Maintain a consistent brand voice that feels conversational, science-backed, and relatable.
• Work on campaign storylines, launch copy, and messaging frameworks for all social media assets.

3. Brand Identity & Creative Direction

• Guide the graphic designer and video editor on creative execution - layouts, tone, and storytelling.
• Uphold Mayskin’s unique identity across visuals and messaging; actively avoid overlaps with competitors.
• Maintain a central content bank for seamless coordination with the growth and performance teams.

4. Social Media Planning & Publishing

• Build and manage monthly content calendars for launches, education, and storytelling.
• Publish across platforms with optimized captions and keywords.
• Identify top-performing formats and iterate using insights.

5. Community & Engagement

• Manage DMs, comments, mentions, and tags - ensuring a friendly and engaging brand presence.
• Lead interactions through stories, polls, Q&As, and BTS moments to deepen audience connection.
• Work with the Growth Manager to ensure creative alignment across campaigns.
• Repurpose content for email, WhatsApp, website, and influencer partnerships.

Work Experience

• 2–4 years of experience managing and growing social media for a D2C brand (preferably beauty, skincare, or lifestyle).
• Experience in writing social-first content with strong visual and tonal consistency.
• Skilled at coordinating with designers, editors, and influencers to bring campaigns to life.
• Strong understanding of storytelling, brand positioning, and premium aesthetics.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Personal Care Product Manufacturing