Social Media Executive

Appinessworld; Bengaluru; On-site; INR 420,000 - 600,000; Full time

Job summary

Appinessworld is seeking a Social Media Executive to manage end-to-end social media execution for multiple brands. You will plan content calendars, coordinate with design and copy teams, and analyze performance to drive content improvements.

You should have strong platform understanding (Instagram, LinkedIn), be proficient with scheduling tools, and translate analytics into actionable insights to optimise campaigns and contribute to paid social initiatives when required.

Qualifications

• Strong understanding of Instagram and LinkedIn
• Ability to interpret analytics and optimise content
• Clear communication and coordination skills
• Good copy sense and storytelling ability

Responsibilities

• Own and execute monthly social media content calendars
• Contribute to ideation and development of content IPs and recurring formats
• Coordinate with designers, video editors, and copywriters
• Schedule and publish content across platforms
• Monitor content performance and derive actionable insights
• Optimise content based on data and platform trends
• Support campaign launches and paid social initiatives
• Participate in on-camera content when required

Skills

Instagram & LinkedIn knowledge

Analytics interpretation

Communication & coordination

Copywriting & storytelling

Tools

Meta Business Suite

Hootsuite

Sprout Social

Later

Buffer

Instagram Insights

Sprout Social Analytics

Google Analytics

Notion

Google Sheets

Slack

Teams

Drive

Dropbox

Canva

Figma

Job description

The Social Media Executive will manage end-to-end social media execution for multiple brands. This includes planning content, contributing to content IPs, coordinating with creative teams, analysing performance, and continuously improving content outcomes. This role requires strong platform understanding, tool proficiency, and structured execution.

• Own and execute monthly social media content calendars
• Contribute to ideation and development of content IPs and recurring formats
• Coordinate with designers, video editors, and copywriters
• Schedule and publish content across platforms
• Monitor content performance and derive actionable insights
• Optimise content based on data and platform trends
• Support campaign launches and paid social initiatives
• Participate in on-camera content when required

  Tools You Should Be Comfortable With

  Scheduling & Publishing

• Meta Business Suite
• Hootsuite, Sprout Social, Later, or Buffer

Analytics & Reporting

• Instagram Insights
• Sprout Social or Hootsuite Analytics
• Google Analytics (basic content tracking)
• Notion or Google Sheets for content calendars
• Slack or Teams for internal communication
• Drive or Dropbox for asset management

Creative & Support Tools

• Canva or Figma (basic usage for quick edits)
• Trend tracking tools or manual social listening

Pre Requisites:

Skills Required

• Strong understanding of Instagram, LinkedIn, and short-form video formats
• Ability to interpret analytics and optimise content
• Clear communication and coordination skills
• Good copy sense and storytelling ability