Social Media Executive

Choice International; Mumbai; On-site; INR 350,000 - 520,000; Full time

Job summary

Choice International in Mumbai seeks a proactive Social Media Associate who goes beyond posting content to plan, execute and optimize social media across major platforms.

You will spot trends, manage a monthly calendar, and coordinate with design and video teams to deliver on-brand content while engaging the community and tracking performance for insights.

Qualifications

• Experience in planning and executing social media content.
• Ability to spot trends and create relevant content opportunities.
• Strong copywriting and brand-aligned messaging.

Responsibilities

• Manage day-to-day social media activities across platforms (Instagram, LinkedIn, Facebook, X, YouTube).
• Plan and maintain monthly social media calendar.
• Research trends and content opportunities.
• Support creation of reels, carousels, posts, reels and shorts.
• Write engaging captions and copy.
• Coordinate with designers and video teams to deliver content on time.
• Monitor comments and messages, ensuring timely responses.
• Track performance and prepare MIS with key metrics and insights.
• Identify successful formats and suggest new ideas and initiatives.
• Ensure brand guidelines and social media hygiene.

Skills

Content planning

Trend spotting

Community management

Copywriting

Communication

Job description

Social Media Associate

Role Overview

We are looking for a Social Media Associate who understands social media beyond just posting content. The role involves content planning, execution, trend spotting, community management and tracking what is working across platforms.

Key Responsibilities

• Manage day-to-day social media activities across Instagram, LinkedIn, Facebook, X and YouTube.
• Assist in planning and maintaining the monthly social media calendar.
• Research trending topics, formats, conversations and related content opportunities.
• Support content creation including reels, carousels, static posts, stories and short-form videos.
• Write crisp, engaging copy and captions aligned with the brand tone.
• Coordinate with designers, video teams and internal stakeholders to execute content on time.
• Monitor comments, messages and social conversations and ensure timely responses.
• Track social media performance and prepare regular MIS with key metrics, insights and learnings.
• Identify what is working and suggest new content formats, ideas and initiatives.
• Ensure social media hygiene, consistency and adherence to brand and compliance guidelines.

What Were Looking For

Someone who is curious, plugged into social media and willing to experiment. You should be able to spot a good content opportunity, understand why it could work and turn it into something relevant for the brand.