Social Media Associate

Origin Nutrition; Chennai; Presencial; INR 400.000 - 600.000; Jornada completa

Descripción de la vacante

Origin Nutrition is seeking a proactive Social Media & Content Specialist to manage monthly calendars, workflow, and collaboration with design and copy teams. The role focuses on creating diverse formats (carousels, reels, stories) and analyzing engagement to improve reach.

The candidate will schedule posts, monitor comments, and actively engage the community while exploring brand collaborations that align with our messaging and goals.

Formación

• Bachelor's degree in a relevant field is required.
• 2 years of experience in social media management or content creation.
• Proficiency in Canva for designing social posts and editing videos.
• Strong communication skills and ability to follow current digital trends.
• Creative, detail-oriented, self-motivated and eager to learn.

Responsabilidades

• Develop a monthly content calendar outlining daily/weekly content.
• Create and implement an efficient content creation workflow with ideation, production, coordination, and review.
• Collaborate with graphic designers, videographers, and copywriters to produce high-quality content.
• Experiment with formats (carousels, reels, stories) and monitor engagement to improve content.
• Schedule and publish content using social media tools at optimal times and engage with the community daily.
• Identify and engage with relevant brands for collaborations and ensure alignment with brand messaging.

Conocimientos

Social media management

Content creation

Communication skills

Creative mindset

Video editing

Canva

Adaptable / self-motivated

Educación

Bachelor's degree in Visual Communication, Marketing, Mass Communication, or related field

Herramientas

Canva

Descripción del empleo

Role & responsibilities

Monthly Calendar Planning:

• Develop a content calendar that outlines the content for each day/week of the month.
• Develop and implement an efficient content creation workflow, including ideation, production, coordination, and final review.
• Work closely with graphic designers, videographers, and copywriters to produce high-quality content.

Experiment with Formats:

• Stay updated on social media trends and algorithms to keep the content fresh and engaging.
• Experiment with different content formats, such as carousels, reels, stories, and other emerging formats.
• Analysis and monitoring of content along with strategizing on how to create better engaging content.

Content Scheduling and Publishing:

• Use social media management tools to schedule and publish content at the most optimal times.
• Monitor and engage with the community, responding to comments and messages on an everyday basis.

Brand Collaborations:

• Identify and engage with relevant brands that can amplify our brand message.
• Negotiate and manage partnerships and brand collaborations.
• Ensure that the brand collaboration content aligns with our brand and messaging

Required Skills

• Bachelors degree in Visual Communication, Marketing, Mass Communication, or any related field.
• 02 years of experience in social media management, digital marketing, or content creation (Freshers with relevant internships/projects may apply).
• Basic proficiency in Canva for designing social media posts and editing videos.
• Strong Communication Skills
• Good understanding of social media platforms and current digital trends.
• Creative mindset with attention to detail and aesthetics.
• Self-motivated, adaptable, and eager to learn.

Preferred Skills

• Knowledge of social media analytics and scheduling tools.
• Basic photography or videography skills.
• Experience managing Instagram, Facebook, or LinkedIn business accounts.