Social Media Executive

Pilgrim; Mumbai; Sur place; INR 400 000 - 700 000; Plein temps

Résumé du poste

Pilgrim in Mumbai is seeking a Creative Content & Social Media Executive to conceptualise, shoot and edit engaging Reels and short-form videos. You will drive brand reach through trend spotting, UGC collaboration, and social campaigns across Instagram and YouTube Shorts.

Ideal candidates have 1–3 years in content creation or digital marketing, with experience in beauty or FMCG. A Bachelor’s degree is required; on-site role based in Mumbai, India.

Qualifications

• Bachelor's degree in any relevant discipline.
• 1–3 years of experience in Content Creation, Social Media Management, or Digital Marketing.
• Experience in creating Reels, short-form videos, and social media campaigns is preferred.
• Experience in beauty, skincare, FMCG, or D2C industry is an added advantage.

Responsabilités

• Conceptualise, shoot, and edit engaging Reels and short-form videos.
• Execute social media campaigns from ideation to publishing and amplification.
• Collaborate with Content Studio and Social Media teams to develop creative content.
• Identify emerging Instagram trends and adapt them into engaging brand content.
• Develop fresh content ideas with strong hooks, storytelling, and visual appeal.
• Repurpose content across Instagram, YouTube Shorts, and other social platforms.
• Track content performance metrics, including reach, engagement, views, and retention.
• Support product launches through creative campaigns and social media activations.
• Manage content calendars, multiple projects, and deadlines efficiently.
• Analyse content performance and suggest improvements to drive organic reach.

Connaissances

Content Creation

Video Editing

Social Media Management

Campaign Planning

Trend spotting

UGC collaboration

Formation

Bachelor's degree

Description du poste

We are looking for a creative, hands-on Content & Social Media Executive to conceptualise, shoot and edit engaging Reels and short-form videos. The role involves trend spotting, social media campaign execution, UGC creator collaboration and creating impactful content to drive brand reach and engagement.

Responsibilities

• Conceptualise, shoot, and edit engaging Reels, short-form videos, and social-first content.
• Execute social media campaigns from ideation to publishing and amplification.
• Collaborate with Content Studio and Social Media teams to develop creative content.
• Identify emerging Instagram trends and adapt them into engaging brand content.
• Develop fresh content ideas with strong hooks, storytelling, and visual appeal.
• Repurpose content across Instagram, YouTube Shorts, and other social platforms.
• Work with UGC creators and influencer communities to scale content creation.
• Track content performance metrics, including reach, engagement, views, and
• Support product launches through creative campaigns and social media activations.
• Manage content calendars, multiple projects, and deadlines efficiently.
• Analyse content performance and suggest improvements to drive organic reach.
• Explore innovative content formats to strengthen brand awareness and audience

Skills Required

• Content Creation & Video Production: Shoot and edit engaging Reels and short-form videos.
• Social Media Management: Manage Instagram, YouTube Shorts, and content calendars.
• Creative Ideation & Storytelling: Develop fresh ideas, strong hooks, and engaging stories.
• Campaign Execution: Plan, execute, and publish social media campaigns.
• Trend Spotting: Identify trends and create relevant brand content.
• Content Performance Analysis: Track reach, views, engagement, and retention.
• Collaboration & Project Management: Coordinate with teams and manage project timelines.

Qualifications & Experience

• Bachelor’s degree in any relevant discipline.
• 1–3 years of experience in Content Creation, Social Media Management, or Digital Marketing.
• Experience in creating Reels, short-form videos, and social media campaigns is preferred.
• Experience in the beauty, skincare, FMCG, or D2C industry is an added advantage.