Social Media Associate

Next Toppers; Bhopal; On-site; INR 600,000 - 900,000; Full time

Job summary

Next Toppers in India is seeking a dynamic social media specialist to develop and execute strategies across digital platforms for our education technology brand. You will manage content calendars and oversee daily posting, while engaging with communities and tracking performance metrics.

Collaborate with marketing and product teams to ensure consistent brand voice, explore influencer partnerships, and experiment with new formats to boost user acquisition and retention.

Qualifications

Responsibilities

• Develop and execute social media strategies that amplify brand presence across digital platforms for a growing education technology company
• Create and manage content calendars that align with campaign objectives and audience engagement goals
• Oversee day-to-day posting, community management, and real-time audience interactions across social channels
• Monitor social media analytics and performance metrics to refine strategy and demonstrate campaign impact
• Collaborate with marketing and product teams to ensure messaging consistency and brand voice
• Research emerging social media trends and platform features to keep campaigns fresh and competitive
• Design and implement promotional campaigns that drive user acquisition and retention
• Engage with followers through comments, messages, and community building activities
• Coordinate with designers and content creators to produce visually compelling posts and multimedia assets
• Identify partnership opportunities and manage influencer or brand collaborations
• Test different content formats, posting schedules, and messaging approaches to optimize reach and engagement
• Document campaign results and prepare reports that showcase ROI and key learnings

Job description

Batch: 2024/2025/2026/2027. About the role:

• Develop and execute social media strategies that amplify brand presence across digital platforms for a growing education technology company
• Create and manage content calendars that align with campaign objectives and audience engagement goals
• Oversee day-to-day posting, community management, and real-time audience interactions across social channels
• Monitor social media analytics and performance metrics to refine strategy and demonstrate campaign impact
• Collaborate with marketing and product teams to ensure messaging consistency and brand voice
• Research emerging social media trends and platform features to keep campaigns fresh and competitive
• Design and implement promotional campaigns that drive user acquisition and retention
• Engage with followers through comments, messages, and community building activities
• Coordinate with designers and content creators to produce visually compelling posts and multimedia assets
• Identify partnership opportunities and manage influencer or brand collaborations
• Test different content formats, posting schedules, and messaging approaches to optimize reach and engagement
• Document campaign results and prepare reports that showcase ROI and key learnings