Social Media Manager

Equentis Wealth Advisory; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Equentis Wealth Advisory in Mumbai is seeking a social media lead to design and drive full-funnel campaigns across platforms. You will own content planning, publishing, community management, and performance monitoring, collaborating with designers and internal teams to deliver high-quality content.

The role requires staying ahead of trends, analysing data, and reporting results, while coordinating with external agencies and stakeholders to ensure timely, measurable business outcomes.

Responsibilities

• Develop and execute social media strategies aligned with the company's brand identity and business objectives.
• Independently manage social media platforms, including content planning, publishing, community management, and performance monitoring.
• Create and maintain a monthly content calendar covering posts, reels, stories, campaigns, and other relevant formats.
• Collaborate with designers, content creators, agencies, and internal teams to develop engaging and high-quality content.
• Plan, execute, and optimise paid social media campaigns to improve reach, engagement, lead generation, and conversions.
• Drive organic growth through creative content strategies, audience engagement, trend analysis, and platform-specific best practices.
• Monitor social media performance using relevant analytics tools and prepare regular performance reports.
• Analyse campaign results, identify growth opportunities, and implement data-driven improvements.
• Stay updated on social media trends, platform algorithm changes, competitor activities, and emerging content formats.
• Manage stakeholder communication and external agency coordination while ensuring quality standards and agreed timelines are met.
• Take end-to-end ownership of social media initiatives, ensuring consistent execution and measurable business outcomes.

Job description

Key Responsibilities

• Develop and execute social media strategies aligned with the company's brand identity and business objectives.
• Independently manage social media platforms, including content planning, publishing, community management, and performance monitoring.
• Create and maintain a monthly content calendar covering posts, reels, stories, campaigns, and other relevant formats.
• Collaborate with designers, content creators, agencies, and internal teams to develop engaging and high-quality content.
• Plan, execute, and optimise paid social media campaigns to improve reach, engagement, lead generation, and conversions.
• Drive organic growth through creative content strategies, audience engagement, trend analysis, and platform-specific best practices.
• Monitor social media performance using relevant analytics tools and prepare regular performance reports.
• Analyse campaign results, identify growth opportunities, and implement data-driven improvements.
• Stay updated on social media trends, platform algorithm changes, competitor activities, and emerging content formats.
• Manage stakeholder communication and external agency coordination while ensuring quality standards and agreed timelines are met.
• Take end-to-end ownership of social media initiatives, ensuring consistent execution and measurable business outcomes.