SEO Content Writer

Keka Technologies Private Limited; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Keka Technologies Private Limited is seeking a skilled Social Media Manager to craft and execute end-to-end social media strategies across major platforms, ensuring a consistent brand voice. The role involves collaborating with writers, designers, and editors to produce posts, reels, videos, and campaigns that drive engagement and brand growth.

You will plan and optimize organic and paid campaigns, monitor performance with analytics, and coordinate promotions for webinars, events, and product

Responsibilities

• Develop and execute end-to-end social media strategies aligned with branding and marketing objectives.
• Plan, create, schedule, and publish content across Facebook, Instagram, LinkedIn, YouTube, X, and other platforms with a consistent brand voice.
• Lead content creation with writers, designers, and video editors for posts, reels, videos, stories, campaigns, and promotions.
• Plan and manage organic and paid campaigns to drive brand awareness, engagement, traffic, leads, and conversions.
• Monitor and optimize performance using analytics; track reach, impressions, engagement, CTR, conversions, follower growth, and ROI.
• Conduct market, competitor, and audience research to identify opportunities and innovative strategies.
• Manage online reputation by responding to comments, messages, reviews, and customer queries; build communities.
• Coordinate social media promotions for webinars, events, student stories, product launches, branding, recruitment campaigns.
• Work with Digital Marketing, SEO, Performance Marketing, Sales, Admissions, and Branding teams for integrated campaigns.
• Manage influencer collaborations, brand partnerships, user-generated content, photoshoots, videos, live sessions, and content production.
• Stay updated with trends, algorithms, AI tools, and best practices; test and optimize content performance.
• Prepare weekly/monthly performance reports; present insights to management; maintain content calendar; ensure timely campaigns and growth targets.

Job description

• Develop and execute end-to-end social media strategies aligned with the company's branding, marketing, and business objectives.
• Plan, create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and other relevant platforms while maintaining a consistent brand voice.
• Lead the creation of high-quality content by collaborating with content writers, graphic designers, video editors, and marketing teams for posts, reels, videos, stories, campaigns, and promotional materials.
• Plan and manage organic and paid social media campaigns to drive brand awareness, audience engagement, website traffic, lead generation, and conversions.
• Monitor, analyze, and optimize campaign performance using analytics tools by tracking KPIs such as reach, impressions, engagement, CTR, conversions, follower growth, and ROI.
• Conduct market research, competitor analysis, audience research, and trend analysis to identify opportunities and implement innovative content and campaign strategies.
• Manage the company's online reputation by responding to comments, messages, reviews, and customer queries promptly while building and nurturing active online communities.
• Coordinate and execute social media promotions for webinars, events, student success stories, product launches, employer branding initiatives, recruitment campaigns, and other business activities.
• Work closely with the Digital Marketing, SEO, Performance Marketing, Sales, Admissions, and Branding teams to ensure integrated marketing campaigns and consistent messaging across all digital channels.
• Manage influencer collaborations, brand partnerships, user-generated content initiatives, photoshoots, video shoots, live sessions, and other content production activities to enhance brand visibility.
• Stay updated with the latest social media trends, platform algorithms, AI tools, digital marketing best practices, and emerging technologies while continuously improving content performance through testing and optimization.
• Prepare weekly and monthly performance reports, present actionable insights to management, manage the social media content calendar, ensure timely campaign execution, and consistently achieve engagement, lead generation, and brand growth targets.