Social Media Associate | HigherEducation

upGrad; Bengaluru; On-site; INR 400,000 - 650,000; Full time

Job summary

upGrad is seeking a Social Media Associate to strengthen its presence across Instagram, LinkedIn, Facebook, X, YouTube, and more. The role involves content creation, calendar planning, and collaboration with design teams to run campaigns and engage learners.

The ideal candidate has 1–3 years of social media or digital marketing experience, strong communication, and familiarity with analytics tools. This is an in-office role based in Bengaluru, India.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field.
• 1–3 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Basic understanding of social media analytics and reporting.

Responsibilities

• Manage day-to-day activities across social media platforms including Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and other channels.
• Create and publish engaging content aligned with brand guidelines and campaign objectives.
• Develop monthly social media calendars in collaboration with marketing and business teams.
• Coordinate with designers, video editors, and content writers to execute campaigns effectively.
• Monitor social media conversations and respond to comments, messages, and queries in a timely manner.
• Track industry trends, competitor activities, and emerging platform features to identify new opportunities.
• Support the execution of organic and paid social media campaigns.
• Analyze campaign performance and prepare periodic reports highlighting key insights and recommendations.
• Assist in influencer collaborations and partnership campaigns.
• Ensure consistency in brand voice across all social channels.
• Collaborate with cross-functional teams to promote webinars, events, product launches.

Skills

Social media management

Digital marketing

Content marketing

Communication skills

Analytics basics

Education

Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field

Tools

Meta Business Suite

LinkedIn Campaign Manager

Hootsuite

Buffer

Sprout Social

Canva

Job description

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Work Mode – In-Office

Job Overview

We are looking for a creative and data-driven Social Media Associate to manage and strengthen upGrad's social media presence across various platforms. The ideal candidate should be passionate about digital trends, content creation, community engagement, and brand storytelling. This role will work closely with internal stakeholders, design teams, and external agencies to drive awareness, engagement, and lead generation initiatives.

Key Responsibilities

• Manage day-to-day activities across social media platforms including Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and other emerging channels.
• Create and publish engaging content aligned with brand guidelines and campaign objectives.
• Develop monthly social media calendars in collaboration with marketing and business teams.
• Coordinate with designers, video editors, and content writers to execute campaigns effectively.
• Monitor social media conversations and respond to comments, messages, and queries in a timely manner.
• Track industry trends, competitor activities, and emerging platform features to identify new opportunities.
• Support the execution of organic and paid social media campaigns.
• Analyze campaign performance and prepare periodic reports highlighting key insights and recommendations.
• Assist in influencer collaborations, employee advocacy initiatives, and partnership campaigns.
• Ensure consistency in brand voice and messaging across all social channels.
• Work with cross-functional teams to promote webinars, events, product launches, learner success stories, and thought leadership content.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field.
• 1–3 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Basic understanding of social media analytics and reporting.
• Familiarity with tools such as Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, Sprout Social, Canva, or similar platforms.
• Ability to manage multiple projects and adhere to deadlines in a fast-paced environment.
• Creative mindset with attention to detail and strong organizational skills.

Why Join upGrad?

• Opportunity to contribute to one of India's leading EdTech organizations.
• Exposure to large-scale digital campaigns and brand initiatives.
• Collaborative and high-growth work environment.
• Learning and development opportunities across diverse business functions.