Social Media Marketing Executive

Gary Global Solutions; Dadri; On-site; INR 400,000 - 800,000; Full time

Job summary

Gary Global Solutions in Dadri (India) seeks a marketing professional with strong understanding of how technology can drive business goals. You will lead social media campaigns, plan content, and coordinate with advertising, product development, and brand teams to maintain brand consistency.

You will craft copy for platforms, use advanced features for organic growth, analyze data to improve campaigns, and report progress to marketing leadership.

Responsibilities

• Develop marketing and social media campaigns with budgets, content ideation, and implementation schedules.
• Ensure brand consistency across marketing and social messages by collaborating with advertising, product development, and brand management teams.
• Strong copywriting and editing skills tailored to each social media platform.
• Leverage platform features beyond regular postings to drive organic growth and high engagement.
• Collect and analyze customer interactions and website visits to generate reports and refine future campaigns.
• Report progress to senior marketing leadership.
• Grow Gary Global Solutions' social media presence on Facebook, LinkedIn, Twitter, YouTube, and Instagram.
• Understand industry benchmarks, best practices, and influencer engagement in IT and market spaces.
• Conceptualize and distribute engaging content through newsletters, web pages, blogs, or social posts.

Job description

Looking for a strong professional with an in-depth understanding of how technology can help us achieve business goals.

Roles and Responsibilities:

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
• Strong copywriting and editing skills suitable for each social media platform.
• Strong in utilizing platform capabilities outside regular postings on Social Media Platforms for organic growth and high rate of engagement.
• Collects customer data and analytics using interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
• Reports progress to senior marketing management.
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, YouTube, and Instagram.
• Understand industry benchmarks, best practices and influencer engagement in IT and market space.
• Conceptualize, creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages (add on will be preferred).