Social Media And Content Specialist (6 month contract)

Titan Company; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Titan Company’s Mia brand is seeking a Brand Executive who will shape the voice of a young, design‑led jewellery line. You will lead the content strategy, manage social channels, curate creative content, and ensure consistent storytelling across platforms to grow engagement and conversions.

With 5–6 years in marketing in a similar industry and an MBA in marketing, you will partner with cross‑functional teams to deliver on brand objectives and celebrate individuality through authentic digital

Qualifications

• MBA in marketing or equivalent with strong brand experience.
• 5–6 years of marketing experience in a similar industry.
• Solid knowledge of digital and social media marketing, brand communications, and influencer collaborations.

Responsibilities

• Develop and execute a compelling content strategy for Mia that reflects brand identity.
• Manage Mia’s social media channels and deliver high‑quality content across platforms.
• Curate content, ensure consistent storytelling, and optimize with performance insights.
• Collaborate with Marketing, Design, Visual Merchandising, and Retail teams to align campaigns.
• Track engagement, growth, and conversions; adapt content to trends and brand guidelines.

Skills

Digital & social media marketing

Brand & communications

Content & influencer marketing

Education

MBA in marketing

Job description

Job Description: Brand Executive - Mia

Job Description Unique Job Role

Brand Executive _ Mia

Function

Marketing

Reporting to

Marketing Manager

Business

Corporate

Grade Date

Role Overview

The social media and content manager at Mia is responsible for developing and executing a compelling content strategy that reflects the brands identity, values, and aesthetic. This role manages Mia’s social media channels, creates and curates high-quality content, and ensures consistent storytelling across all platforms. Using performance insights, the role continuously optimizes content to increase brand awareness, engagement, and conversions while staying ahead of social trends. The key success criteria is to have key conversation themes and humanise the brand on social platforms.

External Interfaces

• Agencies (Creative, Social Media, Content)
• Vendors

Internal Interfaces

• Marketing Team
• Design team
• Visual merchandising team
• Retail team

Job Requirements

Education

• MBA in marketing

Relevant Experience

• 5 - 6 years of experience in marketing in similar industry

Behavioural Skills

• Thinks big
• Business savvy
• Entrepreneurial drive
• Nurture relationship
• Influence for impact
• Ability to lead diverse team
• Accountability
• Believes in people
• Curious
• Is passionate about categories and products

Knowledge

• Knowledge of digital and social media marketing
• Brand and communications knowledge
• Content and Influencer Marketing

Why Join Mia?

• Work with a purpose-led, design-first brand in the jewellery division of Titan Company
• Collaborate with a young, collaborative, creative, and dynamic team.
• Shape the voice of a young leading brand that celebrates individuality and self-expression.

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Brand Engagement & Community Growth

1. Track engagement rate, follower growth, comments, saves, shares, and DMs across social platforms

2. Measure how effectively content builds an active, loyal community around the Mia brand

3. Reflects brand affinity, storytelling strength, and community management quality

• Social Media strategy aligned to the brand strategy
• Annual calendar for social conversations

• Achievement against the plan
• Adherence to timelines
• Adherence to guidelines

Content Development & Performance Management

1. Monitor reach, impressions, video views, and top-performing content formats (Reels, posts, stories)

2. Ensure all content aligns with Mia’s visual identity, tone of voice, and brand guidelines

3. Evaluates the success of content strategy in increasing brand awareness and recognition

• Continuous improvement in the engagement scores
• Continuous rise in the brand followers

• Brand engagement score
• Adherence to branding guidelines

Sales & Campaign Impact from Social Media

1. Track website traffic, product clicks, and conversions driven by social media content

2. Measure performance of launches, promotions, influencer collaborations, and seasonal campaigns

3. Demonstrates the ability to translate creative content into measurable commercial results

• Brand Scores
• Digital Metrics

• Adherence to the plan
• Brand engagement score