Social Media Executive

The Hiring Company; Agartala; Hybrid; INR 550,000 - 900,000; Full time

Job summary

The Hiring Company is seeking a Social Media Manager to lead corporate social media efforts across LinkedIn, X, Instagram, YouTube and more. You will grow brand presence for infrastructure/facility services, support talent attraction, and generate qualified leads, while safeguarding client confidentiality.

The role requires 3–5 years in social media/digital marketing, with strong LinkedIn content, paid campaigns, and analytics capabilities. Hybrid office-based work policy applies.

Qualifications

• 3 to 5 years of experience in social media management, digital marketing, or corporate communications.
• Experience with LinkedIn content, paid campaigns, and analytics.
• Experience in B2B, infrastructure, facility management, or data centre sectors preferred.
• Graduate in Marketing, Mass Communication, Journalism, or Business Administration (mandatory).

Responsibilities

• Define the social media strategy, goals, and content calendar aligned with business and recruitment objectives.
• Plan, write, and publish posts, articles, carousels, short videos, and infographics on LinkedIn, X, Instagram, YouTube, and other relevant channels.
• Monitor comments, messages, and mentions; respond promptly and professionally.
• Run paid and organic campaigns for events, service launches, and employer branding, and manage ad budgets.
• Track reach, engagement, follower growth, click-throughs, leads, and campaign ROI; prepare monthly reports.
• Maintain social media governance, policy, and brand voice guidelines.

Skills

Social media management

Digital marketing

Corporate communications

LinkedIn content

B2B/infra experience

Education

Graduate in Marketing, Mass Communication, Journalism, or Business Administration

Job description

Job Description: Social Media Manager Page 1

Job Description: Social Media Manager

Corporate Communications & Digital Marketing

Position Social Media Manager

Department Corporate Communications / Marketing

No. of positions 1

Reports to Head of Marketing / Corporate Communications

Location Office-based (hybrid as per company policy)

Experience 3 to 5 years in social media management, digital marketing, or corporate communications;

B2B or infrastructure/FM experience preferred

Education Graduate in Marketing, Mass Communication, Journalism, or Business Administration

1. Role Purpose

The Social Media Manager builds and runs the company's presence on social platforms, with a focus on LinkedIn and other professional channels. The role grows brand awareness, showcases the company's facility management, data centre and critical infrastructure capabilities, supports talent attraction, and generates leads, while protecting the brand and client confidentiality.

2. Key Responsibilities

Strategy and planning

• Define the social media strategy, goals, and content calendar aligned with business and recruitment objectives.
• Identify target audiences such as clients, prospects, partners, and candidates, and tailor channel strategy to each.
• Benchmark competitors and industry trends and recommend new formats and campaigns.

Content creation and publishing

• Plan, write, and publish posts, articles, carousels, short videos, and infographics on LinkedIn, X, Instagram, YouTube, and other relevant channels.
• Showcase safety culture, uptime achievements, certifications, team stories, awards, and thought leadership, within client confidentiality limits.
• Coordinate with designers, videographers, and agencies; ensure brand guidelines are followed on all creatives.

Community and reputation management

• Monitor comments, messages, and mentions; respond promptly and professionally.
• Manage brand reputation, ... ...and maintain a response and crisis communication protocol.
• Engage with industry communities, partners, and influencers to build credibility.

Campaigns, leads, and recruitment support

• Run paid and organic campaigns for events, service launches, and employer branding, and manage ad budgets.
• Support lead generation for sales through targeted content and tracking of enquiries.
• Support HR in promoting job openings and employer brand content.

Analytics and reporting

• Track reach, engagement, follower growth, click-throughs, leads, and campaign ROI using native analytics and tools.
• Prepare monthly performance reports with insights and recommendations.
• Test and optimise content timing, formats, and messaging based on data.

Governance and compliance

• Maintain social media policy, approval workflow, and brand voice guidelines.
• Ensure no client-sensitive, security, or site information is posted without written approval.
• Guide employees on responsible use of social media and employee advocacy.

3. Key Performance Indicators

Area Indicative KPIs

Reach and growth Follower growth, impressions, and reach vs. target

Engagement Engagement rate, shares, comments, and video views

Leads Enquiries and qualified leads from social channels

Recruitment Applications and employer brand metrics from social campaigns

Consistency Content calendar adherence, on-time publishing

Reputation Response time, sentiment, zero brand or confidentiality incidents

Budget Ad spend efficiency and cost per lead

4. Qualifications and Experience

Education

• Graduate in Marketing, Mass Communication, Journalism, or Business Administration (mandatory)

Experience

• 3 to 5 years of experience managing corporate or brand social media accounts
• Proven experience with LinkedIn content, paid campaigns, and analytics
• Experience in B2B, infrastructure, facility management, or data centre sectors preferred

5. Skills and Competencies

Skill area Specific skills Level

Content and

copywriting

Writing posts, articles, captions, and scripts; storytelling; editing and

proofreading; B2B and technical content simplification

Expert

Platform expertise LinkedIn (company pages, articles, newsletters, employee

advocacy), X, Instagram, YouTube, Facebook; platform algorithms

and best practices

Expert

Strategy and planning Social media strategy, content calendars, audience segmentation,

Advanced

Paid social and lead

generation

testing, lead forms, and conversion tracking

Advanced

Analytics and

reporting

Advanced

Job Description: Social Media Manager Page 3

6. Authority

• Approval of routine posts within the approved content calendar and brand guidelines
• Management of agency and ad spend within delegated budget
• Escalation of sensitive or crisis-related content to the Head of Marketing before publishing

7. Working Conditions

• Office-based or hybrid, with occasional weekend or event coverage
• Occasional visits to sites and events for content capture, subject to client approval