Sr. Social Media Manager

Della Group; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Della Group is seeking a Senior Social Media Manager in Mumbai to own the social media strategy and content ecosystem for Della Townships. You will drive visibility, engagement, and social-led demand across platforms with strategic thinking and analytical rigor.

You will partner with Creative, Copy, Video, Performance Marketing, and ORM teams to deliver premium social content and measure performance, continuously optimizing based on insights.

Qualifications

• 5–7 years of experience in social media, digital marketing or a similar role.
• Strong experience managing social media strategy for established brands.
• Expertise across Instagram, Facebook, LinkedIn, YouTube and emerging platforms.
• Strong analytical ability with data-driven decision making.
• Excellent briefing and stakeholder-management skills.

Responsibilities

• Develop and own DT’s annual and quarterly social media strategy.
• Translate objectives into clear social media priorities and content strategies.
• Own the monthly social media content calendar across platforms.
• Define and evolve content pillars, formats, themes and recurring content properties.
• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and others.
• Brief Creative, Copy, Video and other teams for social-first communication.
• Coordinate with Creative and Visual teams to ensure premium positioning.
• Own the social content pipeline from ideation to performance analysis.
• Collaborate with performance marketing to test high-performing content.
• Monitor trends, audience behaviour and cultural conversations for opportunities.
• Analyse performance data and translate into actionable recommendations.
• Work with ORM teams to monitor sentiment and reputation risks.
• Track competitor activity and category benchmarks to identify whitespace.

Skills

Social Media Strategy

Content Calendar

Platform Expertise

Analytics

Influencer Management

Content Briefing

Job description

• Experience: 57 years
• Function: Digital Marketing / Social Media
• Reporting to: Head – Digital Marketing

Role Purpose

We are looking for a Senior Social Media Manager to own Della Townships social media strategy, content ecosystem and digital brand presence across platforms.

This role will be the primary owner of social strategy and content performance, responsible for translating brand and business objectives into a strong social proposition that drives visibility, engagement, community growth and social-led demand.

The ideal candidate should combine strategic thinking, content understanding, platform expertise and strong analytical capabilities, with the ability to identify what content the brand should create, why it should create it and how its performance should be measured and improved.

Key Responsibilities

1. Develop and own DT’s annual and quarterly social media strategy.
2. Translate brand and business objectives into clear social media priorities and content strategies.
3. Own the monthly social media content calendar across relevant platforms.
4. Define and evolve content pillars, formats, themes and recurring content properties.
5. Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
6. Brief Creative, Copy, Video and other content teams to deliver social-first communication.
7. Partner with the Creative Head – Copy and Art Lead / Visualizer to ensure content is distinctive, relevant and aligned with DT’s premium positioning.
8. Own the social content pipeline from ideation and briefing through publishing and performance analysis.
9. Coordinate shoots, production requirements and external creative resources wherever required.
10. Identify, evaluate and manage influencers and creators in line with campaign and brand objectives.
11. Monitor platform trends, audience behaviour, emerging formats and cultural conversations to identify opportunities for DT.
12. Analyse social media performance and translate data into actionable content and strategy recommendations.
13. Collaborate with the Performance Marketing team to identify and test high-performing social creative.
14. Work closely with ORM teams to monitor sentiment, audience conversations and reputation-related opportunities or risks.
15. Track competitor activity and relevant category benchmarks to identify whitespace and opportunities.
16. Ensure DT’s social presence consistently reflects its premium and luxury positioning.
17. Establish processes and frameworks that improve content quality, consistency and speed of execution.
18. Continuously optimise the social strategy based on performance, audience insights and platform evolution.

Key Performance Indicators

Monthly

1. Reach and quality of reach.
2. Engagement rate.
3. Video views and completion rates.
4. Saves and shares.
5. Follower quality and growth.
6. Content performance by pillar, format and platform.
7. Performance of individual content properties and recurring formats.

Quarterly

1. Overall content output against strategy.
2. Contribution to creative testing and optimisation.
3. Social-driven enquiries and demand.
4. Share of voice within the relevant category.
5. Overall brand and social growth.
6. Growth in quality audience and community engagement.
7. Improvement in content efficiency and performance.

Ideal Candidate Profile

1. 5–7 years of experience in social media, digital marketing, content strategy or a similar role.
2. Strong experience managing social media strategy for established brands.
3. Demonstrated expertise across Instagram, Facebook, LinkedIn, YouTube and emerging/relevant platforms.
4. Strong understanding of social algorithms, content formats, audience behaviour and platform-specific best practices.
5. Experience developing content pillars, editorial calendars and social campaigns.
6. Strong analytical ability with experience interpreting social performance data and deriving actionable insights.
7. Experience working with creative, copy, video, performance and ORM teams.
8. Experience managing influencers and creators would be an advantage.
9. Strong understanding of premium, luxury, lifestyle or real estate brand communication would be an advantage.
10. Excellent communication, briefing and stakeholder-management skills.
11. Strong sense of what makes content culturally relevant, engaging and shareable.