Sr.Executive Asst.Manager -Social Media & Content & Performance Mkt

City Corporation; Pune District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

City Corporation Pune seeks Sr. Executive / Asst. Manager - Marketing (Social Media & Content) to support the marketing team with creative development, digital marketing, social media management, and on-ground content creation.

The role requires a hands-on, execution-driven professional with skills in design, video editing, photography, and digital platforms, ensuring timely delivery of high-quality content that enhances engagement and supports marketing campaigns, events, and brand launches.

Qualifications

• Experience in creating engaging social media content across platforms.
• Strong understanding of content formats, trends and audience engagement.
• Ability to manage content calendars and collaborate with designers and vendors.

Responsibilities

• Create and manage monthly content calendar aligned with campaigns and events.
• Develop engaging content for Instagram, Facebook, YouTube, and more.
• Coordinate with designers, photographers, and videographers for quality content production.
• Assist in campaign execution and paid social ads in collaboration with agencies or the digital team.
• Monitor analytics and prepare monthly reports with insights and recommendations.
• Coordinate with tenants and mall events team to promote offers and launches.

Skills

Content creation

Social media management

Photography

Videography

Video editing

Adobe Photoshop

Illustrator

Canva

DaVinci Resolve

Digital marketing

Paid media

Analytics

Campaign coordination

Tools

Adobe Photoshop

Illustrator

Canva

DaVinci Resolve

Job description

The Sr.Executive /Asst.Manager -Marketing Social Media & Content will support the marketing team in driving brand visibility through creative development, digital marketing, social media management, and on-ground content creation.
This role requires a hands-on, execution-driven professional with skills in design, video editing, photography, and digital platforms, ensuring timely delivery of high-quality content that enhances engagement and supports marketing campaigns, events, and brand launches.

Social Media Content & Calendar Management

• Create and maintain a monthly content calendar aligned with marketing campaigns and events.
• Develop engaging content (posts, reels, stories, videos, memes) tailored for Instagram, Facebook, YouTube, and other relevant platforms.
• Coordinate with designers, photographers, and videographers for quality content production.

2. Community Management

• Respond promptly to DMs, comments, and mentions in a consistent and brand-appropriate voice.
• Monitor online conversations and engage with the audience regularly to build loyalty.
• Address queries and complaints and elevate where necessary.

3. Influencer & Collaboration Management

• Identify and onboard relevant local influencers and creators for campaigns.
• Plan influencer visits, walkthroughs, contests, and content tie-ups.
• Track influencer deliverables and performance.

4. Campaign Execution & Promotion

• Support the execution of seasonal campaigns, event promotions, and tenant-focused content.
• Run paid social media ads (Meta Ads) in collaboration with agencies or the digital team.
• Track and optimize campaigns for reach, engagement, and conversion.

5. Analytics & Reporting

• Monitor platform analytics to track performance (reach, engagement, follower growth, etc.).
• Prepare monthly social media reports with insights and recommendations.
• Identify trending formats, hashtags, and opportunities to keep content relevant.

6. Coordination with Tenants & Mall Events Team

• Liaise with store managers to gather updates on offers, new launches, and events.
• Promote tenant content through mall channels and encourage cross-tagging.

Role & responsibilities

Video & Content Performance

3. Social Media Growth & Engagement

• Increase follower base and engagement rate across social platforms
• Ensure consistent posting as per the approved content calendar
• Improve reach, interactions, and audience engagement
• Monitor performance metrics and suggest content optimizations

Preferred candidate profile

Required Skills & Competencies

• Proficiency in Adobe Photoshop, Illustrator, and Canva
• Strong video editing skills using DaVinci Resolve
• Hands‑on photography and videography skills
• Solid understanding of social media platforms and content formats
• Knowledge of digital marketing and paid media
• Ability to multitask, meet deadlines, and work in a fast‑paced environment
• Strong coordination skills for working with agencies and internal teams