Social Media Manager

Smartags; Mumbai; On-site; INR 700,000 - 1,300,000; Full time

Job summary

Smartags is seeking a Social Media Manager in Mumbai to lead planning, execution, and optimization of digital marketing across platforms. You will manage content calendars, coordinate with designers for posts and reels, and ensure brand consistency through captions, ad copies, and website content.

You will also plan paid campaigns, perform audience research for leads, implement basic SEO efforts, coordinate website updates with developers, and deliver monthly performance insights to improve

Responsibilities

• Planning and executing content strategies and calendars, coordinating with designers for post and reel development.
• Developing captions, ad copies, and website content ensuring brand consistency across channels.
• Planning and managing paid campaigns, optimizing budgets for ROI, researching audiences for leads.
• Implementing on-page and off-page SEO strategies, keyword research, monitoring rankings.
• Coordinating website updates and working with developers to improve user experience and online growth.
• Tracking KPIs, preparing monthly performance reports, and recommending optimizations.
• Collaborating with internal teams and external partners to ensure timely project delivery.

Skills

Social media management

Content strategy

Content marketing

Campaign management

Analytics

Job description

Designation: Social Media Manager

Division: Marketing & Creative Department

Job Description As a Social Media Manager, I am responsible for planning, executing, monitoring, and optimizing digital marketing activities to strengthen brand visibility, generate leads, increase audience engagement, and support business growth across various digital platforms.

Key Responsibilities

• Social Media Management: Planning and executing content strategies, managing content calendars, and coordinating with designers for post and reel development.
• Content Marketing: Developing and reviewing captions, ad copies, and website content while ensuring brand consistency across all channels.
• Digital Advertising & Campaign Management: Planning and managing paid campaigns, optimizing budgets for ROI, and conducting audience research for lead generation.
• Search Engine Optimization (SEO): Implementing on-page and off-page SEO strategies, keyword research, and monitoring search rankings.
• Website & E-commerce Coordination: Coordinating website updates and working with developers to improve user experience and online business growth.
• Analytics & Reporting: Tracking KPIs, preparing monthly performance reports, and analyzing data to recommend optimization strategies.
• Project & Team Coordination: Collaborating with internal teams and external partners to ensure timely project delivery and support brand-building initiatives.

Key Result Areas (KRAs)

• Growth in social media engagement and audience reach.
• Improvement in lead generation and campaign performance.
• Consistent content delivery as per the marketing calendar.
• Enhancement of website traffic and online visibility.
• Effective execution of digital marketing campaigns within timelines.