Shopify D2C Revenue Manager: Owned & Scaled D2C Business
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Building Hireginie | Vice President (VP) – Business Strategy & Talent Innovation | Lateral & Leadership Hiring | Email: susan.dsouza@hireginie.com
We need someone who has managed Shopify-based brand storefronts end-to-end with P&L or revenue accountability.
About Our Client:
Our client is a Series A-funded, science-backed beauty and personal care brand founded in 2020, based in Bengaluru. With over $10.4M raised from investors like Kalaari Capital, DSG Consumer Partners, and Beenext, the company is rapidly expanding in skincare and haircare segments with high-performing, research-driven products.
Job Title: Senior Manager - D2C
Experience: 4+ years in D2C or e-commerce operations
Educational Qualification: B.Tech / MBA / Other Bachelor's or Master’s Degree
Preferred Background: Candidates from reputed/pedigree institutes
About the Role: We are seeking a strategic and hands-on Senior Manager – D2C to lead our end-to-end e-commerce operations. Responsibilities include website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. You will collaborate across teams to ensure a seamless, engaging, and high-converting customer journey, requiring both analytical and creative skills to understand customer behavior.
Responsibilities:
- Website & Operations: Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock synchronization, RTO reduction, and process efficiency.
- Data & Performance: Track key metrics (traffic, CVR, bounce rate, SKU performance) using tools like GA and Shopify. Share reports, run A/B tests, and optimize funnels.
- Customer Experience & Retention: Improve on-site journey and post-purchase engagement. Coordinate with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and increase repeat purchases.
- Campaign & Content Coordination: Work with design, tech, and marketing teams to launch impactful campaigns and ensure PDPs and creatives are on-brand and conversion-focused.
- Growth & Strategy: Drive D2C revenue through pricing strategies, bundling, offers, and automation. Benchmark competitors and identify growth opportunities.
Requirements:
- 4+ years in D2C or e-commerce operations with Shopify experience.
- Strong analytical, creative, and problem-solving skills.
- Proficiency in Excel, GA, Klaviyo, or similar tools.
- Eye for design, storytelling, and user experience.
- Experience in beauty, skincare, or wellness is a plus.
Seniority Level:
Employment Type:
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Industries:
- Fashion Accessories Manufacturing, Wellness and Fitness Services, Hospitals and Healthcare
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