D2C Manager Shopify Expert

Homemonde Lifestyle; Jaipur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Homemonde Lifestyle is seeking a hands-on Shopify/D2C specialist to own the end-to-end online store management. You will optimize product listings, collections, pricing, and merchandising while coordinating with marketing for campaigns and launches.

You will monitor critical metrics like Revenue, Orders, AOV, and Conversion Rate, driving improvements in customer experience and retention through CRO, SEO, and analytics.

Qualifications

• Experience managing Shopify stores end-to-end.
• Strong understanding of D2C ecommerce operations.
• Knowledge of HTML/CSS for theme tweaks.
• Familiarity with Shopify apps, payments, and shipping integrations.

Responsibilities

• Manage and drive the overall D2C business and Shopify store.
• Take complete ownership of Shopify website operations, performance, and sales.
• Manage Shopify store setup, theme customization, product listings, collections, navigation, pricing, offers, discounts, and merchandising.
• Monitor website performance, customer journey, conversion rate, bounce rate, AOV, traffic, and revenue.
• Identify opportunities to improve conversion rate and customer experience.
• Coordinate with the marketing team for campaigns, promotions, landing pages, and product launches.
• Manage website content, banners, product pages, collections, and promotional campaigns.
• Work on Shopify apps, integrations, payment gateways, shipping solutions, pixels, analytics, and third-party tools.
• Monitor website issues and coordinate with developers/IT teams for timely resolution.
• Analyze sales and customer data and prepare regular D2C performance reports and MIS.
• Track key metrics such as Revenue, Orders, AOV, Conversion Rate, CAC, ROAS, Repeat Purchase Rate, and Customer Retention.
• Develop and execute strategies to increase online sales and customer retention.
• Work closely with performance marketing, SEO, content, graphic design, and CRM teams.
• Conduct competitor and market analysis to identify new growth opportunities.
• Ensure products, inventory, pricing, and promotional information are accurately updated on the website.
• Manage and optimize the complete online customer buying journey.
• Support implementation of CRO, SEO, and retention strategies for the Shopify store.
• Stay updated with Shopify features, D2C trends, ecommerce technology, and industry best practices.

Skills

Shopify Plus

D2C operations

HTML/CSS

Google Analytics GA4

CRO

SEO

CRM

Digital marketing

Team management

Ownership mindset

Tools

Shopify

GA4

Job description

Role & responsibilities

• Manage and drive the overall D2C business and Shopify store.
• Take complete ownership of Shopify website operations, performance, and sales.
• Manage Shopify store setup, theme customization, product listings, collections, navigation, pricing, offers, discounts, and merchandising.
• Monitor website performance, customer journey, conversion rate, bounce rate, AOV, traffic, and revenue.
• Identify opportunities to improve conversion rate and customer experience.
• Coordinate with the marketing team for campaigns, promotions, landing pages, and product launches.
• Manage website content, banners, product pages, collections, and promotional campaigns.
• Work on Shopify apps, integrations, payment gateways, shipping solutions, pixels, analytics, and third-party tools.
• Monitor website issues and coordinate with developers/IT teams for timely resolution.
• Analyze sales and customer data and prepare regular D2C performance reports and MIS.
• Track key metrics such as Revenue, Orders, AOV, Conversion Rate, CAC, ROAS, Repeat Purchase Rate, and Customer Retention.
• Develop and execute strategies to increase online sales and customer retention.
• Work closely with performance marketing, SEO, content, graphic design, and CRM teams.
• Conduct competitor and market analysis to identify new growth opportunities.
• Ensure products, inventory, pricing, and promotional information are accurately updated on the website.
• Manage and optimize the complete online customer buying journey.
• Support implementation of CRO, SEO, and retention strategies for the Shopify store.
• Stay updated with Shopify features, D2C trends, e-commerce technology, and industry best practices.

Preferred candidate profile

• Strong hands-on expertise in Shopify / Shopify Plus.
• Excellent understanding of D2C and e-commerce operations.
• Knowledge of Shopify theme management and basic HTML/CSS.
• Experience with Shopify apps, integrations, payment gateways, shipping and other e-commerce tools.
• Strong understanding of Google Analytics / GA4, Google Search Console and e-commerce analytics.
• Good knowledge of conversion rate optimization (CRO).
• Understanding of SEO, performance marketing, CRM and digital marketing.
• Strong analytical and problem-solving skills.
• Ability to interpret e-commerce data and take business decisions based on insights.
• Strong coordination and team-management skills.
• Excellent communication and ownership mindset.