Assistant Manager – Growth & Strategy (D2C Ecommerce)

Vatatree Consulting; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A growing consulting firm in Bengaluru is seeking an Assistant Manager – Growth & Strategy (D2C Ecommerce) to drive user acquisition and optimize ecommerce strategies. The ideal candidate will have over 4 years of experience in performance marketing and team management within the D2C sector. This full-time position offers an opportunity to develop innovative marketing strategies and collaborate with cross-functional teams.

Qualifications

• 4+ years of experience in Growth & Strategy.
• Specialization in marketing from a premier institute.

Responsibilities

• Develop and implement marketing strategies for D2C brands.
• Manage and optimize the brand’s ecommerce store.
• Oversee product listings, merchandising, and pricing strategies.
• Collaborate with performance marketing teams.
• Use data-driven insights to optimize strategies.

Skills

Excellent communication skills

Knowledge of SEM

Knowledge of SEO

Analytical skills

Knowledge of Google Ads

Knowledge of Google Analytics

Knowledge of Facebook Ads Manager

Experience in D2C ecommerce

Education

Graduation/Post‑graduation specializing in marketing

Job description

Assistant Manager – Growth & Strategy (D2C Ecommerce)

We are looking for a highly motivated individual with a "figure it out" mentality to join our fast‑moving growth and revenue division. The ideal candidate will have a proven track record in performance marketing and team management, particularly within the D2C sector.

Roles & Responsibilities

• Develop and implement marketing strategies to drive user acquisition, engagement, and retention for D2C brands.
• Manage and optimize the brand’s ecommerce store, ensuring a seamless user experience and conversion rate optimization (CRO).
• Oversee product listings, merchandising, pricing strategies, and promotional campaigns to drive sales.
• Collaborate with performance marketing teams to optimize paid campaigns across Google, Meta, and other digital platforms.
• Leverage SEO, email marketing, and retention strategies to enhance organic traffic and customer lifetime value (CLV).
• Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing, logistics, and operations.
• Identify opportunities for pricing optimization, bundling, and upselling to maximize average order value (AOV).
• Integrate omnichannel strategies, including retail partnerships and offline‑to‑online initiatives.
• Track, analyze, and report on key ecommerce KPIs, including revenue, traffic, conversion rate, CAC, ROAS, AOV, and retention metrics.
• Use data‑driven insights to optimize strategies, identify growth opportunities, and implement corrective actions.
• Present performance updates and growth plans to leadership teams.

Qualification & Experience

• 4+ years of experience in Growth & Strategy.
• Graduation/Post‑graduation specializing in marketing from a premier institute.

Skill Sets Required

• Excellent communication skills: to devise and edit content for various digital platforms.
• Knowledge of SEM, SEO, analytical skills, Google Ads, Google Analytics, and Facebook Ads Manager.
• Experience in D2C ecommerce and/or handling performance marketing agencies is a plus.
• Familiarity with campaigns, e‑commerce, google, d2c terminology.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Administrative

Industries

Human Resources Services