Digital Marketing Manager

Yashaamm Fashions Pvt Ltd; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Opportunity for growth in digital leadership

High visibility with company founder

Job summary

A growing fashion business is searching for a Digital Growth & E-commerce Manager to drive sales through D2C channels and marketplaces. The ideal candidate will have 2-3 years of hands-on experience in D2C/E-commerce, strong knowledge of performance marketing, and a passion for fashion. This role offers significant responsibility and the opportunity to directly influence business growth while collaborating closely with the founding team. Competitive environment encourages independent decision-making and execution.

Qualifications

• 2–3 years of experience in D2C / E-commerce / Marketplaces.
• Hands-on experience with performance marketing agencies.
• Execution-focused and detail-oriented.

Responsibilities

• Own D2C sales growth through content and campaigns.
• Monitor traffic, conversion, and purchase metrics.
• Act as a point of contact for performance marketing agencies.

Skills

D2C / E-commerce experience

Performance marketing coordination

Understanding of fashion and digital commerce

Job description

About the Role

We are a growing fashion business operating across B2B, D2C e‑commerce, and marketplaces. As we scale, we are looking for a hands‑on Digital Growth & E‑commerce Manager who can own execution, coordinate with agencies, and drive measurable growth across D2C and marketplaces.

This is not a pure strategy role. We are looking for someone who can think, execute, and follow through.

Key Responsibilities

• Own D2C sales growth through content, campaigns, and performance marketing coordination
• Improve website conversion rates through:
• Better creatives
• Content & video usage
• Work closely with creative team to ensure commerce‑focused content
• Monitor traffic, conversion, AOV, and repeat purchase metrics
• Drive sales growth on marketplaces through:
• Creative improvements
• Track marketplace performance and identify growth levers
• Work with internal teams to improve visibility and conversion
• Act as the single point of contact for performance marketing agencies
• Translate business goals into clear briefs for agencies
• Monitor ROAS, CAC, spends, and performance reports
• Challenge data, ask the right questions, and optimise spends
• Define social media direction aligned with sales and brand goals
• Create monthly content themes and priorities
• Guide creative interns and ensure output quality
• Work with:
• UGC & coordination intern
• Convert ideas into clear weekly priorities
• Ensure timelines are met and output is measurable

What We’re Looking For

• 2–3 years of experience in D2C / E‑commerce / Marketplaces
• Hands‑on experience with performance marketing agencies
• Strong understanding of fashion, content, and digital commerce
• Comfortable working in a growing environment
• Execution‑focused, detail‑oriented, and commercially minded
• Able to work independently and take ownership

Nice to Have

• Experience in fashion, apparel, or lifestyle brands
• Ability to analyse numbers and take action
• Experience working with creative teams

Why Join Us

• Opportunity to own and scale a growing fashion business
• High visibility and direct interaction with the founder
• Fast learning, high responsibility role
• Scope to grow into a senior digital leadership position

How to Apply

Send your resume to: [e-mail] or Apply directly here on LinkedIn.