SFMC Platform Implementation Lead

Merkle; New Delhi; Presencial; INR 2.400.000 - 4.200.000; Jornada completa

Descripción de la vacante

Merkle in India is seeking a Technical Architect to lead Salesforce Marketing Cloud implementations and integrations from Bengaluru/Delhi. You will design, build, and optimize journeys, data imports, and CRM updates, with hands-on expertise across AMPscript, HTML, CSS, and SSJS.

You will collaborate with clients and internal teams, guiding best practices in the Salesforce Marketing Cloud/Data Cloud ecosystem, and ensure successful campaigns through testing, code reviews, and robust data

Formación

• SFMC expertise: 5+ years leading SFMC implementations.
• Experience integrating SFMC with Salesforce CRM and other platforms.
• Proficient in SQL (Oracle/SQL Server/PostgreSQL) and API integrations (SOAP/REST).
• Strong communication, problem solving, and results orientation.
• Excellent AMPscript, HTML and CSS skills.

Responsabilidades

• Lead SFMC implementations and configurations.
• Configure automations for data processing and CRM updates.
• Build and test advanced customer journeys and data integrations.
• Review SQL/SAS code to support campaign requirements.
• Coordinate with internal teams to address client requests.

Conocimientos

SFMC expertise

SQL proficiency

APIs SOAP REST

Communication skills

Problem solving

AMPscript HTML CSS

Educación

Bachelor's degree or higher in Engineering

Salesforce Marketing Cloud Certifications

Herramientas

Salesforce Marketing Cloud

CRM integrations

Descripción del empleo

Job Description:

Details

Project Details

Comments

Business Title

Technical Architect

Years of Experience

6+ Years

Job Description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Soft Skills

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Cross platform skills

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud

Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor

Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools

Interfaces directly with internal teams to address and manage client requests

Responds to internal requests for support assistance on deployed campaign platforms within our production organisation

Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control

Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must have skills

• SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• API Integrations – SOAP, REST
• Strong Communication Skills
• Problem Solving and Result Orientation
• Excellent in Ampscript HTML, CSS

Good to have skills

• Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

• Bachelor's degree or higher in Engineering

Certification If Any

• Salesforce Marketing Cloud Certifications
• Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent