SFMC Platform Implementation Lead

dentsu; Karnataka; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Merkle in Bengaluru, India seeks an SFMC Platform Implementation Lead with 6+ years of experience to drive end-to-end Marketing Cloud deployments, integrate with Salesforce CRM, and design data-driven journeys.

You will build complex automations, write AMPscript and SSJS, review campaigns, and collaborate with clients across time zones. IST alignment and strong communication are essential.

Qualifications

• 5+ years of SFMC implementation experience.
• Experience integrating SFMC with Salesforce CRM.
• Proficient in SQL (Oracle/SQL Server/PostgreSQL).
• APIs – SOAP/REST integrations.
• Strong communication skills.
• Hands-on AMPscript, HTML/CSS.
• Ability to collaborate with client marketing teams and translate requirements into technical solutions.

Responsibilities

• Lead SFMC implementation projects from design to production.
• Configure customer journeys, automations, data imports, and CRM lookups/updates.
• Review code and test campaigns (SIT/UAT).
• Engage with clients and internal teams to derive requirements and best practices.
• Provide training and knowledge transfer on digital marketing capabilities.

Skills

SFMC expert

Salesforce CRM

SQL

API integrations

AMPscript

HTML CSS JS

Communication skills

Problem solving

Education

Bachelor's in Engineering

Job description

## SFMC Platform Implementation LeadApply: DGS India - Bengaluru - Manyata N1 Block: Chennai: Pune: New delhi: Full time: Posted Today: R1132983**Job Description:****Job Description** **Details****Project Details****Comments**Business Title**Technical Architect**Years of Experience6+ Years**Job Description**• Strong hands-on experience with Marketing Cloud. • Knowledge of MC Connect (to CRM, DC, MCI, etc) • Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc) • Advanced knowledge of AMPscript • Understanding of and ability to write SSJS, JavaScript • Practical knowledge of HTML, CSS, JavaScript • Build & configure automations for data processing and data import, including data lookup and updates to CRM • Build & configure customer Journeys • Manage requests for complex journey optimizations • Build and test advanced features included in customer journeys, web forms, data integrations • Code review and testing (both SIT and UAT) Soft Skills • Engage with client to derive requirements and consult client on best practices • Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system. • Cooperate with client marketing managers on daily bases to support adoption • Provides constant consultations and trainings for campaign managers. Cross platform skills • Overview of CRM data and understanding of Salesforce CRM platform in general to guide client • Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.). • Segment creation in Data Cloud • Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor • Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools • Interfaces directly with internal teams to address and manage client requests • Responds to internal requests for support assistance on deployed campaign platforms within our production organisation • Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control • Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production**Must have skills**1. SFMC expertise: more than 5 years of experience in leading SFMC implementations. 2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others. 3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) 4. API Integrations – SOAP, REST 5. Strong Communication Skills 6. Problem Solving and Result Orientation 7. Excellent in Ampscript HTML, CSS**Good to have skills**1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred 2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms 3. Programming experience (Javascript / Java / VB / C# / PHP) **Education Qulification**1. Bachelor's degree or higher in Engineering**Certification If Any**1. Salesforce Marketing Cloud Certifications 2. Multi Solution Architect (Nice to Have)**Shift timing**Work in client specific time zones IST/GMT/EST / ANZ Time zone**Location:**DGS India - Bengaluru - Manyata N1 Block**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent