Salesforce Marketing Cloud Specialist

DBiz.ai; India; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

DBiz.ai is seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role focuses on platform scalability, governance, and innovation rather than day-to-day campaign execution.

The ideal candidate has 5+ years of hands-on SFMC experience, expertise in Salesforce CRM integrations, and the ability to deliver advanced, personalized customer journeys across multiple business units.

Qualifications

• 5+ years of hands-on SFMC experience required.
• Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS required.
• Strong experience integrating SFMC with Salesforce CRM and APIs.
• Knowledge of data governance and compliance frameworks (GDPR, CAN-SPAM, CASL).
• Excellent technical documentation and troubleshooting skills.

Responsibilities

• Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications.
• Design and maintain robust SFMC integrations with Salesforce CRM and other enterprise systems via APIs/connectors.
• Develop advanced SQL queries, joins, and unions for audience segmentation; ensure data integrity and security.
• Build AMPscript and SSJS for personalized content at scale; support multilingual personalization.
• Architect scalable lifecycle journeys and monitor automations with error handling and alerts.
• Enforce GDPR, CAN-SPAM, and global consent management; document governance processes.

Skills

AMPscript

SSJS

SQL

HTML/CSS

APIs/Integrations

Data governance

Troubleshooting

Tools

Salesforce CRM

APIs/Connectors

Job description

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation — not day-to-day campaign execution.

The ideal candidate will have 5+ years of technical, hands-on SFMC experience, expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.

Experience: 5+ Years

Notice Period: Immediate

Key Responsibilities

Platform Management & Modules

• Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications.
• Build reusable frameworks, templates, and automations that improve efficiency and governance.

Integration & Data Management

• Design and maintain robust integration with Salesforce Sales/Service Cloud and other enterprise systems via APIs and connectors.
• Develop advanced SQL queries, joins, and unions for precise audience segmentation.
• Maintain secure, bidirectional data sync while ensuring compliance and data integrity.

Dynamic Content & Personalization

• Build advanced AMPscript and SSJS for personalized content at scale.
• Implement multilingual and context-driven personalization for global audiences.

Automation & Journey Orchestration

• Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers.
• Optimize automations with monitoring, error handling, and alerting.

Governance & Compliance

• Enforce GDPR, CAN-SPAM, and global consent management.
• Document and implement audience governance, opt-in/out processes, and compliance workflows.
• Partner with CRM, IT, and marketing to align data and technical requirements.
• Provide technical enablement, documentation, and training for internal stakeholders.
• Liaise with vendors/partners on advanced implementations.

Qualifications

• 5+ years of technical, hands-on SFMC experience (not campaign operator).
• Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS.
• Strong experience integrating SFMC with Salesforce CRM and APIs.
• Understanding of data governance and compliance frameworks (GDPR, CAN-SPAM, CASL, etc.).
• Excellent technical documentation and troubleshooting skills.