Campaign Platform Lead

Dentsu Global Services; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Dentsu Global Services in Bengaluru (DGS) seeks an experienced SFMC specialist to lead Marketing Cloud implementations, build customer journeys, and configure data-driven automations within complex CRM integrations.

You will work across MC forms, AMPscript, JavaScript, HTML/CSS, and data processing workflows in IST/GMT/EST time zones. This role is permanent and full-time in Bengaluru.

Qualifications

• SFMC expert with 5+ years leading SFMC implementations.
• Experience integrating SFMC with Salesforce CRM/SFDC or other CRMs.
• Proficient in SQL and data integration concepts.
• Proficient in AMPscript, HTML, CSS and JavaScript.
• Knowledge of SSJS and JavaScript for server-side scripting.
• Experience validating and testing campaigns and automations.

Responsibilities

• Lead and build customer journeys and automations in Marketing Cloud.
• Configure advanced MC web forms with dynamic content and CRM lookups.
• Implement data imports, lookups and CRM updates through MC integrations.
• Review and test code (SIT/UAT) for campaigns and journeys.
• Collaborate with clients to derive requirements and guide best practices.

Skills

SFMC expertise

SQL

AMPscript

JavaScript

HTML/CSS

CRM integration

Communication

Problem solving

Education

Bachelor's degree in Engineering

Tools

SQL (Oracle/SQL Server/PostgreSQL)

SSJS

Job description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Job Description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Soft Skills

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Cross platform skills

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must Have Skills

• SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• API Integrations – SOAP, REST
• Strong Communication Skills
• Problem Solving and Result Orientation
• Excellent in Ampscript HTML, CSS

Good To Have Skills

• Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

• Bachelor's degree or higher in Engineering

Certification If Any

• Salesforce Marketing Cloud Certifications
• Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location

DGS India - Bengaluru - Manyata N1 Block

Brand

Merkle

Time Type

Full time

Contract Type

Permanent#DGS