Campaign Platform Lead

Dentsu International Americas, LLC; Delhi; Sur place; INR 3 000 000 - 5 000 000; Plein temps

Résumé du poste

Merkle in Bengaluru (DGS India) seeks a Technical Architect with 6+ years of SFMC experience to lead development of marketing cloud journeys, data integrations and automation. You will work under guidance to install and configure Marketing Automation Platform across client environments.

Responsibilities include building advanced features in journeys, forms, and data flows, reviewing SQL/SAS, and collaborating with client teams for best practices and adoption across IST/GMT/EST time zones.

Qualifications

• SFMC expertise with 5+ years in implementing SFMC projects.
• Experience integrating SFMC with Salesforce CRM and other systems.
• Proficient in SQL and data queries for marketing campaigns.

Responsabilités

• Lead SFMC implementations and build customer journeys.
• Review code and test campaigns (SIT/UAT).
• Configure automations for data processing and CRM updates.

Connaissances

SFMC expertise

SQL proficiency

API integrations (SOAP/REST)

Strong communication

Problem solving

Ampscript HTML CSS

Formation

Bachelor's degree in Engineering

Outils

Salesforce Marketing Cloud

CRM integration

Marketing Cloud Connect

Data Cloud

Description du poste

Job Description:

Job Description

Details

Project Details

Comments

Business Title

Technical Architect

Years of Experience

6+ Years

Job Description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Soft Skills

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Cross platform skills

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud

Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor

Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools

Interfaces directly with internal teams to address and manage client requests

Responds to internal requests for support assistance on deployed campaign platforms within our production organisation

Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control

Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must have skills

• 1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• 2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• 3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• 4. API Integrations – SOAP, REST
• 5. Strong Communication Skills
• 6. Problem Solving and Result Orientation
• 7. Excellent in Ampscript HTML, CSS

Good to have skills

• 1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• 2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• 3. Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

• 1. Bachelor's degree or higher in Engineering

Certification If Any

• 1. Salesforce Marketing Cloud Certifications
• 2. Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent