Salesforce Marketing Cloud Support Consultant

Birlasoft Limited; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Birlasoft Limited seeks a senior SFMC Support Consultant to architect and support Salesforce Marketing Cloud implementations, including Data Cloud integrations and complex data modeling.

The role demands hands-on expertise with AMPScript, SSJS, SQL, REST/SOAP APIs and strong client-facing communication across global teams.

Qualifications

• 8–10 years of experience in Salesforce Marketing Cloud and integration projects.
• Hands-on with AMPScript, SSJS, SQL, and REST/SOAP APIs.
• Proven SFMC integration with Salesforce CRM and Data Cloud.
• Strong knowledge of SFMC data architecture, data modeling, and integrations.
• Experience with Journey Builder, Automation Studio, Content Builder and CloudPages.
• Good understanding of Salesforce CRM administration and reporting.

Responsibilities

• Design and implement SFMC integrations with Salesforce CRM and third parties.
• Develop and optimize data models, Data Streams, identity resolution, and data governance.
• Lead campaigns using Journey Builder, Automation Studio, and omnichannel messaging.
• Troubleshoot production issues and perform root cause analysis.
• Present demos and workshops to clients; collaborate with global teams.

Skills

AMPScript

SSJS

SQL

REST APIs

SOAP APIs

SFMC integration

Data Cloud

Journey Builder

Automation Studio

Content Builder

CloudPages

Contact Builder

Data Flows

Data Modeling

Data Governance

Data Streams

Troubleshooting

Communication

Project Tools (ServiceNow/Jira)

Education

Bachelor of Engineering in Computer Engineering

Tools

ServiceNow

Jira

Job description

Lead - Salesforce Marketing Cloud Support Consultant (MC Next)

Area(s) of responsibility Empowered By Innovation Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

Job Title / Position

SFMC Support Consultant

Experience

8 - 10 years

Location

Bengaluru / Pune / Noida

Essential Functions & Accountabilities

• 1. Hands-on experience with AMPScript, SSJS, SQL, REST APIs, and SOAP APIs.
• 2. Proven experience integrating SFMC with Salesforce CRM, Data Cloud, SFTP, and third-party platforms.
• 3. Strong knowledge of SFMC data architecture, data modeling, and complex integration patterns.
• 4. Hands-on experience with Journey Builder, Automation Studio, Content Builder, CloudPages, Contact Builder, Intelligence Reports, Subscriber Management, Data Flows, Google Analytics, and omnichannel messaging (Email, WhatsApp, LINE).
• 5. Good understanding of Salesforce CRM administration, standard objects, and reporting.
• 6. Hands-on experience with Salesforce Data Cloud (Data 360), including data ingestion, data modeling, identity resolution, profile unification, calculated insights, segmentation, activations, and data governance.
• 7. Experience designing and implementing Data Streams, Data Model Objects (DMOs), Identity Resolution rulesets, Data Actions, and integrations with SFMC and Salesforce CRM.
• 8. Strong understanding of Data Cloud architecture, data harmonization, consent management, and customer 360 use cases.
• 9. Strong troubleshooting skills with the ability to perform production issue triage and root cause analysis.
• 10. Excellent communication and presentation skills for client workshops, demos, and stakeholder discussions.
• 11. Ability to support global teams across multiple regions and deliver against critical go-live timelines.
• 12. Proficient in ServiceNow, Jira, and other project/ticket management tools.
• 13. Self-driven team player with the ability to work independently in fast-paced environments.

Good to Have Experience with Salesforce Marketing Cloud Next (MC Next), Agent force for Marketing, Agent Builder, and Data Cloud-powered audience activation

EDUCATION

Bachelor of Engineering in Computer Engineering.

Experience Level

Senior Level