SFMC Implementation Architect

dentsu; Karnataka; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Merkle in Bengaluru (DGS India) seeks a Lead SFMC Architect to drive design and delivery of Salesforce Marketing Cloud and Data Cloud solutions. You will shape personalization strategies, integrate with CRM/data platforms, and mentor teams to ensure scalable, compliant implementations.

The role emphasizes performance tuning, cross-team collaboration, and client-facing guidance across IST/GMT/EST time zones in a permanent full-time capacity.

Qualifications

• BE/BTech or equivalent degree.
• 12+ years of architectural experience in SFMC and data platforms.

Responsibilities

• Lead the technical design and implementation of Salesforce Marketing Cloud and Data Cloud.
• Collaborate with cross-functional teams to define personalization strategies and journeys.
• Ensure seamless integration with existing CRM and data platforms.
• Provide technical guidance and best practices across the project lifecycle.

Skills

Salesforce Marketing Cloud

Data architecture

SSJS & SQL

Integrations

Personalization

Stakeholder management

Education

BE/BTech

Tools

AWS

Tableau/Power BI

Jenkins/GitHub Actions

API Gateway

Job description

## SFMC Implementation ArchitectApply: DGS India - Bengaluru - Manyata N1 Block: Mumbai: New delhi: Full time: Posted Today: R1120884The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the work of other architects and delivery of the solution for clients both internal and external, shepherding it through the relevant governance.**Job Description:****Business Title:** Lead Technical Architect**Years of Experience:** 12 Years +**Job Descreption**This role leads technical design, implementation, and optimization of Salesforce Marketing Cloud (SFMC) and Data Cloud for personalized customer experiences. The position focuses on seamless integrations, performance tuning, and cross-team collaboration to deliver scalable solutions. Success ensures high-impact campaigns and robust CRM enhancements.**Must have skills**• Proven expertise in Salesforce Marketing Cloud • Strong understanding of data architecture, APIs, and customer segmentation; SF Data cloud • Hands on experience with SSJS, SQL and configuring complex solutions, along with integrations - OOTB with Salesforce and custom with tech stacks such as AWS • Experience in designing scalable personalization solutions. • Excellent communication and stakeholder management skills.**Good to have skills**Experience with Agile/Scrum methodologies for project management. Familiarity with additional Salesforce certifications (e.g., Marketing Cloud Developer or Administrator). Knowledge of AMPscript for advanced email personalization. Proficiency in AWS services like Lambda, S3, or API Gateway for custom integrations. Background in marketing automation tools (e.g., Marketo, HubSpot). Understanding of CI/CD pipelines and tools like Jenkins or GitHub Actions. Experience with data visualization tools (e.g., Tableau, Power BI) for campaign analytics. Prior work in regulated industries (e.g., finance, healthcare) for compliance-aware implementations.**Key responsibiltes**• Lead the technical design and implementation of Salesforce Marketing Cloud and Data Cloud • Collaborate with cross-functional teams to define personalization strategies and customer journeys. • Ensure seamless integration with existing CRM and data platforms. • Provide technical guidance and best practices throughout the project lifecycle. • Troubleshoot and optimize performance across personalization campaigns; and MC platforms • Do configuration work and align with QA on best testing strategy; follow deployment best practices **Soft skills**: • Effective Communication Clear and confident communication, especially in cross-functional and client-facing roles • Problem-Solving & Critical Thinking proactively and think strategically, especially in dynamic environments • Collaboration & Teamwork A strong team spirit and the ability to work well with others across departments • Customer Orientation Being able to understand and respond to customer needs effectively • Resilience & Stress Management The ability to handle pressure and remain focused during challenging situations**Education Qulification**: BE/BTech**Certification If Any**1. Salesforce Marketing Cloud Architect 2. Salesforce Data Cloud Consultant (Good to Have)**Shift timing**Work in client specific time zones IST/GMT/EST / ANZ Time zone**Location:**DGS India - Bengaluru - Manyata N1 Block**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent