SFMC Platform Implementation Lead

Dentsu Global Services; Bengaluru; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Merkle in Bengaluru seeks a Technical Architect with 6+ years of Salesforce Marketing Cloud experience. You will design and lead SFMC journeys, data integrations, and CRM updates, while guiding the client on best practices.

Strong AMPscript/HTML/CSS skills and excellent communication are essential. You will work across time zones and coordinate with internal and client teams to deliver scalable marketing automation solutions.

Qualifications

• 6+ years of experience in Salesforce Marketing Cloud implementations.
• Strong knowledge of SFMC integration with CRM platforms (SFDC).
• Expertise in SQL and data-driven marketing campaigns.
• Experience with AMPscript, HTML/CSS, and journey configurations.
• Excellent communication and problem-solving skills.

Responsibilities

• Lead SFMC implementations and mentor the client team.
• Configure journeys, data imports, automations, and CRM updates.
• Develop advanced customer journeys and web forms with tracking.
• Review SQL/SAS code and ensure campaign quality across SIT/UAT.
• Collaborate with cross-functional teams and client stakeholders.

Skills

SFMC expertise

SFMC integration

SQL proficiency

API integrations

Communication skills

Problem solving

Ampscript & HTML/CSS

Education

Bachelors in Engineering

Tools

SQL (Oracle/SQL Server/PostgreSQL)

SOAP/REST APIs

Job description

Business Title

Technical Architect

Years of Experience

6+ Years

Job Description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Soft Skills

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Cross platform skills

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must Have Skills

• SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• API Integrations – SOAP, REST
• Strong Communication Skills
• Problem Solving and Result Orientation
• Excellent in Ampscript HTML, CSS

Good To Have Skills

• Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

• Bachelor's degree or higher in Engineering

Certification If Any

• Salesforce Marketing Cloud Certifications
• Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location

DGS India - Bengaluru - Manyata N1 Block

Brand

Merkle

Time Type

Full time

Contract Type

Permanent#DGS