Salesforce Marketing Cloud Specialist

Botmet; Hyderabad; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Botmet in Hyderabad seeks a Salesforce Marketing Cloud Specialist with 5+ years of hands-on SFMC to design, integrate, optimize, and govern enterprise-scale marketing automation solutions. This role focuses on platform architecture, integrations, automation, and personalization.

Responsibilities include architecting SFMC modules, integrating with Salesforce CRM via APIs, and implementing Einstein features for AI-powered personalization.

Qualifications

• Bachelor’s degree required; Master’s/MBA preferred.
• 5+ years of hands-on SFMC experience (not campaign operator).
• Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Cloud Pages.
• Proficient in AMPscript, SQL, SSJS, HTML/CSS; strong API integration.
• Knowledge of GDPR, CAN-SPAM, CASL; data governance.

Responsibilities

• Architect and optimize SFMC modules and automations.
• Design and maintain Salesforce CRM integrations via APIs.
• Develop robust audiences using advanced SQL and data management.
• Implement multilingual personalization and dynamic content.
• Document processes and ensure compliance and governance.

Skills

AMPscript

SSJS

SQL

HTML/CSS

Email Studio

Journey Builder

Automation Studio

Mobile Studio

Cloud Pages

Einstein AI

APIs

Data governance

Troubleshooting

Education

Bachelor’s degree

Master’s/MBA preferred

Tools

Salesforce CRM

SFMC certifications

Job description

# Salesforce Marketing Cloud SpecialistHybridOPEN## Job DescriptionWe are looking for a Salesforce Marketing Cloud (SFMC) Specialist with 5+ years of hands-on technical experience to design, integrate, optimize, and govern enterprise-scale marketing automation solutions. This is a technical role focused on platform architecture, integrations, automation, and personalization.Key ResponsibilitiesPlatform Management & Modules• Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications.• Build reusable frameworks, templates, and automations that improve efficiency and governance.• Implement Einstein features (e.g., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.Integration & Data Management• Design and maintain robust integration with Salesforce Sales/Service Cloud and other enterprise systems via APIs and connectors.• Develop advanced SQL queries, joins, and unions for precise audience segmentation.• Maintain secure, bidirectional data sync while ensuring compliance and data integrity.Dynamic Content & Personalization• Build advanced AMPscript and SSJS for personalized content at scale.• Implement multilingual and context-driven personalization for global audiences.Automation & Journey Orchestration• Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers.• Optimize automations with monitoring, error handling, and alerting.Governance & Compliance• Enforce GDPR, CAN-SPAM, and global consent management.• Document and implement audience governance, opt-in/out processes, and compliance workflows.Collaboration & Enablement• Partner with CRM, IT, and marketing to align data and technical requirements.• Provide technical enablement, documentation, and training for internal stakeholders.• Liaise with vendors/partners on advanced implementations.## Requirements• Bachelor’s degree required; Master’s/MBA preferred.• 5+ years of technical, hands-on SFMC experience (not campaign operator).• Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Cloud Pages.• Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS.• Strong experience integrating SFMC with Salesforce CRM and APIs.• Knowledge of Einstein AI for SFMC, including Send-Time Optimization and Engagement Scoring.• Understanding of data governance and compliance frameworks such as GDPR, CAN-SPAM, and CASL.• Salesforce certifications preferred: SFMC Developer, SFMC Consultant, or Marketing Cloud Administrator.• Excellent technical documentation and troubleshooting skills.