SFMC Architect

Capgemini; Mumbai; On-site; INR 6,000,000 - 12,000,000; Full time

Job summary

Capgemini seeks a Digital Marketing Practice Lead (E1) with 15-20 years of experience to define and scale a high-impact digital marketing practice. You will drive strategy, AI-led innovation, and enterprise transformation across Marketing, CX, and MarTech ecosystems.

The role requires owning practice strategy and driving revenue, margins, and market positioning while leading transformation initiatives across CDP, omnichannel engagement, and AI governance.

Qualifications

• 15-20 years of experience in digital marketing and advisory roles.
• Experience leading practice strategy, P&L, and growth roadmap.

Responsibilities

• Define and scale a high-impact digital marketing practice.
• Drive strategy, AI-led innovation, and enterprise transformation across Marketing, CX, and MarTech.
• Act as trusted advisor to C-suite stakeholders, translating vision into AI-driven solutions.
• Lead GTM strategy, offerings, and thought leadership; drive client engagements and strategic deals.

Skills

Generative AI

AI governance

MarTech

Consultative selling

Tools

SFMC

Adobe Analytics

CDP

Job description

Your Roles

We are looking for a Digital Marketing Practice Lead (E1) with 15-20 years of experience to define and scale a high-impact digital marketing practice. You will drive strategy, growth, AI‑led innovation, and enterprise transformation across Marketing, Customer Experience, and MarTech ecosystems.

Your Profile

• Own practice strategy, P&L, and growth roadmap, driving revenue, margins, and market positioning
• Lead digital marketing transformation initiatives across customer experience, CDP, and omnichannel engagement
• Act as a trusted advisor to C‑suite stakeholders, translating business vision into AI‑driven marketing solutions
• Drive adoption of Generative AI and Agentic AI for personalization, automation, and decisioning at scale
• Define GTM strategy, offerings, and thought leadership, enhancing market recognition
• Build and scale capabilities, CoEs, and talent pipelines across consulting, architecture, and delivery
• Provide leadership across MarTech ecosystems (SFMC, Adobe, Analytics, CDP, etc.) and enterprise architectures
• Lead strategic deals, pre‑sales, and client engagements with strong consultative selling skills
• Ensure data privacy, AI governance, and compliance standards
• Strong expertise in customer journeys, personalization, campaign management, and data‑driven marketing

Job Classification

Industry: IT Services & Consulting

Functional Area / Department: Engineering - Software & QA

Role Category: Software Development

Role: Technical Architect

Employement Type: Full time

Contact Details

Company: Capgemini

Location(s): Mumbai