SFMC Solution Architect
WPP
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Job summary
Qualifications
- 8+ years in the Salesforce ecosystem, with at least 5+ years in Salesforce Marketing Cloud.
- 3+ years in a Solution Architect or Lead Developer role for SFMC.
- Strong communication and leadership skills.
Responsibilities
- Design and implement marketing automation solutions within SFMC.
- Lead technical design sessions and oversee implementation.
- Work closely with cross-functional teams to ensure project success.
Skills
Education
Tools
Job description
We are seeking a highly experienced and strategic Salesforce Marketing Cloud (SFMC) Solution Architect to design, lead, and implement robust and scalable marketing automation solutions. The ideal candidate will serve as a technical and strategic leader, bridging the gap between business requirements and technical execution within the SFMC platform. You will be responsible for architecting end‑to‑end customer journeys, data models, integrations, and automation strategies that drive customer engagement, loyalty, and business growth.
- Translate complex business requirements and marketing strategies into detailed, scalable, and secure SFMC technical solutions.
- Design comprehensive customer journeys using Journey Builder, ensuring optimal personalization, timing, and channel orchestration (email, mobile, advertising, web).
- Architect data models within Contact Builder and Data Extensions to support segmentation, personalization, and reporting needs.
- Develop integration strategies between SFMC and other systems (e.g., Salesforce Sales/Service Cloud, CRM, CDP, DWH, custom applications) using APIs (REST/SOAP), Marketing Cloud Connect, and other integration patterns.
- Provide expert guidance on SFMC best practices, platform capabilities, and limitations to internal teams and stakeholders.
- Lead technical design sessions, create detailed technical specifications, architecture diagrams, and documentation.
- Oversee the technical implementation of SFMC solutions, ensuring adherence to architectural standards, security policies, and data governance principles (GDPR, CCPA, PII).
- Conduct code reviews for AMPscript, SSJS, and SQL to ensure quality, performance, and maintainability.
- Act as a subject matter expert for SFMC, staying current with new features, releases, and industry trends.
- Work closely with marketing teams, business analysts, developers, data engineers, and project managers to ensure successful project delivery.
- Communicate complex technical concepts clearly and effectively to both technical and non‑technical audiences.
- Mentor and guide junior developers and administrators on SFMC best practices and development standards.
- Participate in pre‑sales activities or client discovery sessions (if a consulting role), presenting solution concepts and technical approaches.
- Bachelor’s degree in Computer Science or a related field, or equivalent experience.
- 8+ years of experience in the Salesforce ecosystem, with at least 5+ years specifically focused on Salesforce Marketing Cloud.
- 3+ years of experience in a Solution Architect, Technical Architect, or Lead Developer role for SFMC.
- Journey Builder
- Email Studio
- Automation Studio
- Contact Builder
- Audience Builder
- Mobile Studio
- Cloud Pages
- Advertising Studio
- AMPscript and SSJS for advanced personalization and dynamic content.
- SQL for data manipulation, segmentation, and reporting within SFMC.
- SFMC API integrations (REST/SOAP) and Marketing Cloud Connect.
- Data modeling and database design principles.
- Experience with Agile development methodologies.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to lead technical discussions and influence decision‑making.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Coimbatore, Tamil Nadu, India
If you are passionate about leading transformative marketing automation projects and driving exceptional customer experiences, we’d love to hear from you! If you have experience with SFMC, you can share your resume to naveenkumar.venkatazhagan@verticurl.com.
Executive
Full‑time
Marketing and Information Technology
IT Services and IT Consulting and Advertising Services
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