Technical Architect

Publicis Groupe; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks an experienced Salesforce Marketing Cloud (SFMC) Operations Specialist to optimize campaign operations, segmentation, and journeys, and to guide platform deployment.

You will design processes, train teams, create playbooks, and advise on integrations, delivering smooth handovers and ongoing optimization across marketing programs.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field.
• Extensive experience with Salesforce Marketing Cloud (SFMC) – certifications preferred.
• Proven experience in campaign operations, marketing automation, and Salesforce platform deployment.
• Strong skills in stakeholder management, process documentation, and training delivery.
• Exceptional project management and organizational skills.
• Excellent communication and interpersonal skills.

Responsibilities

• Analyze current-state operations and identify bottlenecks in marketing automation.
• Plan resources and draft role descriptions for project success.
• Manage and optimize SFMC campaign operations including segmentation and journeys.
• Design and document marketing workflows; develop operational playbooks.
• Provide SFMC training and onboard teams.

Skills

SFMC

Campaign operations

Stakeholder management

Project management

Training delivery

Education

Bachelor's degree in Marketing/IS/CS

Tools

SFMC tools

Email Studio

Journey Builder

Automation Studio

Interaction Studio

Job description

Company description

Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe. Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation. A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india

Overview

Key Responsibilities

• Current-State Operations Assessment
  • Analyze and document existing processes, systems, and campaign operations.
  • Identify bottlenecks and opportunities for improvement in marketing automation.
• Resource and Team Planning
  • Determine the resources and skillsets required for project success.
  • Draft role descriptions for required team members and support resource onboarding.
• Campaign Operations
  • Manage and optimize campaign operations, including audience segmentation, journey creation, and execution within SFMC.
  • Ensure campaigns align with business objectives and best practices for personalization and automation.
• Process Design and Documentation
  • Support the creation of detailed process documentation for marketing workflows.
  • Develop operational playbooks and ensure compliance with internal and external standards.
• Training and Onboarding
  • Provide comprehensive training on SFMC functionalities, processes, and workflows to internal teams.
  • Onboard team members to ensure they are fully equipped to manage SFMC operations.
• Consultation on Platform Management and Deployment
  • Advise on Salesforce platform implementation, deployment, and integrations.
  • Provide recommendations for platform configuration to meet specific business needs.
• Transition Planning and Task Management
  • Develop a detailed transition plan for migrating to the new SFMC platform or enhancing current use.
  • Manage complex tasks and ensure timely delivery of milestones.
• Final Training, Documentation, and Handover
  • Deliver end-user training and create comprehensive documentation for ongoing operations.
  • Ensure a smooth handover to internal teams with clear guidelines and support plans.
• Post-Implementation Consulting
  • Offer ongoing consulting and troubleshooting support as required post-implementation.
  • Continuously assess and suggest improvements to processes and platform usage.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field.
• Extensive experience with Salesforce Marketing Cloud (SFMC) – certifications preferred.
• Proven experience in campaign operations, marketing automation, and Salesforce platform deployment.
• Strong skills in stakeholder management, process documentation, and training delivery.
• Exceptional project management and organizational skills.
• Excellent communication and interpersonal skills.

Preferred Skills

• Hands-on expertise with SFMC tools such as Email Studio, Journey Builder, Automation Studio, and Interaction Studio.
• Knowledge of SQL, AMPscript, and scripting for SFMC.
• Experience in multi-cloud integrations (e.g., Salesforce Sales Cloud, Service Cloud).
• Familiarity with GDPR, CAN-SPAM, and other compliance requirements for marketing communications.