SFMC Technical Lead

EsyCommerce Digital Services LLC; Bengaluru; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

EsyCommerce Digital Services LLC in Bengaluru is seeking a seasoned SFMC Technical Lead to drive the design and implementation of scalable Salesforce Marketing Cloud solutions for our clients. You will mentor SFMC developers, collaborate with marketing, sales and IT to gather business requirements, and lead end-to-end automation journeys, data models and API integrations for robust campaigns.

Extensive SFMC experience (8–10 years) and deep knowledge of Email/Mobile/Web Studio are essential for

Qualifications

• Proven expertise in leading the design and implementation of scalable SFMC solutions.
• Strong proficiency in data models, segmentation, and automation journeys within SFMC.
• Experience with REST and SOAP APIs for SFMC integrations with external systems.
• Deep knowledge of SFMC Email/Mobile/Web Studio and data integration best practices.
• Ability to lead code reviews and enforce development standards in an SFMC team.

Responsibilities

• Lead the end-to-end design and implementation of scalable SFMC solutions.
• Mentor SFMC developers, consultants, and administrators and enforce best practices.
• Collaborate with marketing, sales, and IT to gather and analyze business requirements.
• Develop and optimize data models, audience segmentation, and automation journeys.

Skills

Leadership

SFMC Expertise

Data Modeling

API Integration

Team Mentoring

Tools

Email Studio

Mobile Studio

Web Studio

FTP Protocols

Job description

EsyCommerce is seeking a highly experienced and skilled SFMC (Salesforce Marketing Cloud) Technical Lead for a full-time position in Bangalore. You will be responsible for leading the design and implementation of scalable and effective SFMC solutions for our clients. This role requires a strong understanding of marketing automation best practices, data modeling, audience segmentation, and automation strategies within the SFMC platform. You will work closely with cross-functional teams, provide technical leadership to SFMC developers, and ensure the successful delivery of high-quality marketing automation solutions.

Job Requirements:

• Proven expertise in leading the design and implementation of scalable solutions within Salesforce Marketing Cloud.
• Strong proficiency in developing and optimizing data models, audience segmentation strategies, and automation journeys within SFMC.
• Extensive experience working with REST and SOAP APIs for integrating SFMC with external systems and data sources.
• Solid understanding of FTP protocols for secure data transfer.
• Hands-on experience and deep knowledge of SFMC Email Studio, Mobile Studio, and Web Studio
• Very good understanding of data integration principles and best practices within the SFMC ecosystem.
• Experience in conducting code reviews and enforcing development best practices within an SFMC development team.
• Lead the end-to-end design and implementation of scalable and robust solutions within the Salesforce Marketing Cloud platform.
• Develop and optimize complex data models within SFMC to support targeted marketing initiatives and reporting requirements
• Design and implement effective audience segmentation strategies to ensure relevant and personalized communication delivery.
• Develop and optimize marketing automation strategies and journeys within SFMC to streamline marketing processes and enhance customer engagement.
• Work closely and collaboratively with marketing, sales, and IT teams to thoroughly gather and analyze business requirements related to marketing automation needs.
• Provide expert best practice recommendations for leveraging the full capabilities of the Salesforce Marketing Cloud platform to achieve marketing objectives.
• Lead and mentor a team of SFMC developers, consultants, and administrators, fostering their technical growth and ensuring adherence to project standards.
• Work extensively with REST and SOAP APIs, FTPs, and various external data sources to facilitate seamless data integration with the SFMC platform
• Conduct thorough code reviews to ensure code quality, adherence to development best practices, and overall solution integrity.
• Demonstrate strong hands-on experience with SFMC Email Studio, Mobile Studio, and Web Studio functionalities.
• Leverage 8 to 10 years of dedicated SFMC project and development experience to provide expert guidance and deliver successful outcomes.

Job Role & Responsibilities:

• Proven expertise in leading the design and implementation of scalable solutions within Salesforce Marketing Cloud.
• Strong proficiency in developing and optimizing data models, audience segmentation strategies, and automation journeys within SFMC.
• Extensive experience working with REST and SOAP APIs for integrating SFMC with external systems and data sources.
• Solid understanding of FTP protocols for secure data transfer.
• Hands-on experience and deep knowledge of SFMC Email Studio, Mobile Studio, and Web Studio.
• Very good understanding of data integration principles and best practices within the SFMC ecosystem
• Experience in conducting code reviews and enforcing development best practices within an SFMC development team.

Prefered Skills:

• Possess a strong understanding of marketing automation principles and best practices.
• Proven ability to work effectively with marketing, sales, and IT teams to gather and analyze business requirements
• Demonstrated experience in providing expert recommendations for leveraging Salesforce Marketing Cloud to meet business objectives.
• Strong leadership and mentoring skills with the ability to guide and develop SFMC developers, consultants, and administrators.
• Excellent problem-solving and analytical skills with the ability to troubleshoot complex SFMC issues.
• Strong communication and interpersonal skills to effectively interact with both technical andnon-technical stakeholders.

EsyCommerce, a CMMI Level 3 and ISO/IEC 27001:2013 certified IT consulting and managedbusiness services company, is seeking a talented Data Management Engineer to join our growingteam. With a proven track record of delivering over 600 successful projects across diverse sectors,we specialize in application development, content management, digital transformation, ecommerce enablement, and data analytics. We are committed to providing end-to-end solutionswith the highest quality standards in service delivery. At EsyCommerce, we value talent in all itsforms and are particularly adept at nurturing and developing the skills of introverted developers.

Email:

[e-mail]

Phone:

8652233399

Address:

811, Opal Square, SG Barve Road, Opp. Railadevi Lake, Wagle Estate, Thane (W), MH, INDIA - 400604

EsyCommerce builds digital solutions for global brands with 350+ clients worldwide & expertise in AI, CMS & CRM, E-commerce and Web Services. Our CMMI Level 3 Certified team helps you scale smarter

447 Broadway, 2nd Floor, Suite 896,
New York, New York 10013, USA
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