SEO & Performance Marketing Executive (B2B Lead Generation)

I Know A Guy; Ernakulam; Sur place; INR 800 000 - 1 200 000; Plein temps

Résumé du poste

I Know A Guy in Kochi is seeking an SEO & Performance Marketing Executive to drive organic and paid growth for B2B lead generation. You will manage SEO, Google Ads, and Meta Ads while building strategies for AEO/GEO and site conversion optimization.

The ideal candidate has 2–3 years in SEO and performance marketing, with analytics proficiency in GA4, GTM, and Search Console, and a track record of generating qualified B2B leads.

Qualifications

• 2–3 years hands-on experience in SEO and performance marketing.
• Strong expertise in advanced SEO and keyword research.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Good understanding of AEO and GEO optimisation.
• Hands-on experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Experience in B2B lead generation and digital customer acquisition.
• Understanding of website conversion rate optimisation and landing page optimisation.
• Ability to analyse campaign performance, interpret data, and optimise marketing activities.
• Strong understanding of digital marketing metrics, including CPC, CPL, CTR, CPA, conversion rates, and ROI.
• Good analytical, communication, and problem-solving skills.
• Quality and consistency of B2B lead generation.
• Campaign optimisation and budget efficiency.
• Timely reporting and execution of marketing initiatives.

Responsabilités

• Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.
• Conduct advanced keyword research, search intent analysis, and competitor analysis.
• Implement on-page, off-page, and technical SEO activities.
• Optimise website content, landing pages, metadata, internal linking, and website structure.
• Conduct regular SEO audits and identify opportunities to improve website performance.
• Monitor organic traffic, keyword rankings, and search performance.
• Implement Answer Engine Optimisation (AEO) strategies to improve visibility in answer-based search results.
• Optimise website content for AI-powered search engines and generative search platforms.
• Improve content structure, topical authority, and brand visibility across emerging search experiences.
• Identify opportunities to improve brand mentions and citations across AI-generated responses.
• Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
• Manage campaign targeting, audience segmentation, keyword selection, bidding strategies, and budget allocation.
• Develop and optimise campaigns focused on B2B lead generation.
• Create and test different ad copies, creatives, audiences, and campaign formats.
• Monitor campaign performance and optimise campaigns to improve lead quality, conversion rates, and ROI.
• Conduct remarketing and retargeting campaigns to improve lead acquisition and conversion.
• Develop and execute digital marketing strategies to generate qualified B2B leads.
• Identify relevant target audiences, industries, customer segments, and potential business opportunities.
• Optimise landing pages and lead-generation funnels to improve conversion rates.
• Analyse lead quality, campaign performance, and conversion trends.
• Collaborate with the sales team to understand lead requirements and improve lead quality.
• Conduct competitor research to identify market opportunities and digital acquisition strategies.

Connaissances

SEO

Performance Marketing

Google Ads

Meta Ads

B2B Lead Gen

GA4

Google Tag Manager

Keyword Research

AEO

GEO

Outils

Google Analytics 4

Description du poste

Location: Kochi, Kerala, India

Employment Type: Full-Time

Experience: 2–3 Years

Department: Digital Marketing

Position Overview

We are looking for a results-driven SEO & Performance Marketing Executive with hands‑on experience in search engine optimisation, paid advertising, and B2B lead generation.

The ideal candidate should be capable of managing SEO activities, executing Google Ads and Meta Ads campaigns, and developing digital marketing strategies that generate qualified B2B leads.

The candidate should have a strong understanding of traditional SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), campaign performance tracking, and website conversion optimisation.

Key Responsibilities

1. Search Engine Optimisation (SEO)

• Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.
• Conduct advanced keyword research, search intent analysis, and competitor analysis.
• Implement on-page, off-page, and technical SEO activities.
• Optimise website content, landing pages, metadata, internal linking, and website structure.
• Conduct regular SEO audits and identify opportunities to improve website performance.
• Monitor organic traffic, keyword rankings, and search performance.

2. AEO and GEO Optimisation

• Implement Answer Engine Optimisation (AEO) strategies to improve visibility in answer-based search results.
• Optimise website content for AI-powered search engines and generative search platforms.
• Improve content structure, topical authority, and brand visibility across emerging search experiences.
• Identify opportunities to improve brand mentions and citations across AI-generated responses.

3. Performance Marketing

• Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
• Manage campaign targeting, audience segmentation, keyword selection, bidding strategies, and budget allocation.
• Develop and optimise campaigns focused on B2B lead generation.
• Create and test different ad copies, creatives, audiences, and campaign formats.
• Monitor campaign performance and optimise campaigns to improve lead quality, conversion rates, and return on investment.
• Conduct remarketing and retargeting campaigns to improve lead acquisition and conversion.

4. B2B Lead Generation

• Develop and execute digital marketing strategies to generate qualified B2B leads.
• Identify relevant target audiences, industries, customer segments, and potential business opportunities.
• Optimise landing pages and lead-generation funnels to improve conversion rates.
• Analyse lead quality, campaign performance, and conversion trends.
• Collaborate with the sales team to understand lead requirements and improve lead quality.
• Conduct competitor research to identify market opportunities and digital acquisition strategies.

5. Analytics, Tracking and Reporting

• Monitor website and campaign performance using Google Analytics 4 (GA4) and Google Search Console.
• Implement and manage tracking configurations using Google Tag Manager (GTM).
• Set up and monitor conversion tracking for website forms, enquiries, and other lead-generation activities.
• Track key performance metrics, including organic traffic, impressions, clicks, CTR, CPC, CPL, conversion rates, and ROI.
• Prepare regular SEO and performance marketing reports.
• Analyse campaign data and provide actionable recommendations for continuous improvement.

6. Website and Conversion Rate Optimisation

• Analyse website user journeys and identify opportunities to improve conversion rates.
• Optimise landing pages, website content, forms, and calls to action.
• Identify conversion bottlenecks and recommend improvements.
• Work with relevant teams to implement website and landing page enhancements.
• Conduct A/B testing of landing pages, creatives, and campaign elements where applicable.

Required Skills and Qualifications

• 2–3 years of hands‑on experience in SEO and performance marketing.
• Strong expertise in advanced SEO and keyword research.
• Practical experience managing Google Ads and Meta Ads campaigns.
• Good understanding of AEO and GEO optimisation.
• Hands‑on experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Experience in B2B lead generation and digital customer acquisition.
• Understanding of website conversion rate optimisation and landing page optimisation.
• Ability to analyse campaign performance, interpret data, and optimise marketing activities.
• Strong understanding of digital marketing metrics, including CPC, CPL, CTR, CPA, conversion rates, and ROI.
• Good analytical, communication, and problem-solving skills.
• Quality and consistency of B2B lead generation.
• Campaign optimisation and budget efficiency.
• Timely reporting and execution of marketing initiatives.

Ideal Candidate Profile

The ideal candidate is someone who combines strong SEO fundamentals with practical paid advertising experience and understands how digital marketing contributes to business growth.

Candidates with demonstrable experience in executing digital marketing campaigns and generating measurable B2B leads will be prioritised.